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Five Vital Steps of Website Development

web developmentWebsite development is an intricate process which involves several steps. Besides the technical aspect of web design, it also has to do with market research, content creation, website promotion and website testing.

The following are the five vital steps involved in effective web development:

1. Market research

Before embarking on web development, you need to do some research first to collect information about the market you are targeting. Read about other sites or companies in your niche and find out how they carry out their business. Take time to visit relevant blogs and online forums to find out what people have to say about the services or products you intend to sell. All this information will give you a good idea of how to build your site.

2. Establishing a USP

It is pointless to have a site or business which is similar to thousands of others on the internet. Therefore, for your site to get the attention of prospects, you need to ensure that it offers something which other sites don’t. Once you have carried out your market research, think of a Unique Selling Proposition (USP) which will make you stand out and endear your business to prospects. Remember to use keywords which are most relevant to your target market.

3. Web design

After doing some research and coming up with a USP, you can then begin developing your site. If you have little or no technical knowledge of web design, it would be advisable to hire an expert to do the work. Make sure the website is designed in a professional, as well as user-friendly way. Use colors which customers can easily associate with your business. Make sure your fonts are simple and easy to read. Avoid using flash elements which would slow down your pages, as well distract readers from your important content. Finally, remember to use intuitive navigation which will make it easy for visitors to move around your site.

4. Traffic generation

Regardless of how well designed your site is, it is useless if no one knows about it. This is why it is important to find ways of promoting your site so as to attract as many visitors as possible. One of the most effective ways of attracting traffic is search engine optimization (SEO). Take time to optimize your site using the most popular keywords in your niche. This will enhance the ranking of your site, thus making it more visible in search engines. You could also consider using popular social networks such as Twitter, Google+ and Facebook to spread the word about your site.

5. Testing

Once you have launched your site, you need to monitor it constantly to establish its effectiveness. You can use tools such as Google Analytics to keep track of the site’s performance. Carry out occasional tests to find out what can be done to improve it. For instance, you can try out different combinations of website elements to find out what works best.

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  1. I am trying to design a website and at first i did not know exactly what i was doing. I came across this post and realised I had been missing out on many things. First, I had not done adequate market research and i really did not know exactly which domain name and service provider were best for me. After going through this post I now have a clear way out. It has shed a lime light on the concept behind it.
    Brown Williams recently posted..About Our Premium Custom Writing Services, Buy Papers from UsMy Profile

  2. Hi Brown. Thanks for stopping by. I’m glad you found the post helpful.
    Charles Mburugu recently posted..Advantages of Building Personal Blogs Using WordPressMy Profile

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