Nowadays, many businesses are using social media to interact with their customers, as well as promote their products and services. Here are some tips on how you can use social media effectively to enhance your ecommerce venture.
1. Set up social media profiles
The first step in using social media for ecommerce is to create profiles in various social networks. It would be advisable to start with popular networks such as Twitter, Facebook, Google+ and LinkedIn. For consistency, it would be advisable to use the same information across all your social media profiles. Don’t forget to include a photo or logo which can be associated with your business.
2. Place share buttons on your site
To enhance interaction on social media, you need to place appropriate social media share buttons on your site or blog. This will make it easy for followers and fans to share your content with others in their networks. Make sure your widgets appear in prominent positions on all the pages of your site. You could also consider including social media share buttons in your sales emails.
3. Share product videos
Videos are very powerful sales tools. People don’t just want to read about a product. They want to see how it actually works. Therefore, adding product videos on video sharing sites such as YouTube, Metacafe, Dailymotion and Vimeo can create more awareness your products and subsequently increase your sales. Post links to your videos on all your social networks and encourage your followers to share them with others.
4. Interact with customers
Social media is meant to be just that – social. Therefore, having a social media profile is useless if you are not interacting with your followers. You need to keep track of what people are saying about you. If someone has a complaint about your business, the problem should be addressed immediately. When someone has a question concerning your brand, you’ll need to respond promptly. These interactions will help you build a strong connection with people and enhance your chances of making more sales.
5. Don’t over-sell
Many businesses make the mistake of only sharing sales-related posts on their social media profiles. If all your posts are sales pitches, your followers are likely to get put off. People would like to read other things which would be beneficial to them. Therefore, you need to use social media to share relevant and helpful information on a regular basis. This could be industry news, interesting statistics, customer testimonials and how-to tips. Being genuinely interested in helping your followers will enhance trust and create loyalty to your brand.
6. Give special offers
Everyone would love to get a special offer. Once in a while, take time to appreciate your followers by giving special offers. These could be coupons, discounts or even free products and services. This will enhance trust and loyalty even further.
7. Track activity
There are several great tools online that can help you keep track of activity in your social media profiles. For instance, you can monitor the number of people clicking on your links. For instance, you might discover that more people click on links to business updates as opposed to links to product pages. Having such data will give you an idea of how to improve your messages to get a better result.