Social media is a great tool for bloggers who want to generate traffic and enhance their search engine ranking. Bloggers can use social networks such as Pinterest, Facebook, Twitter, StumbleUpon and LinkedIn to interact with their regular readers as well as attract new ones. Here are some guidelines for promoting your blog effectively using social media.
1. Create a Facebook Page
A Facebook page can be a very valuable tool for any blog. Having such a page allows you to build a following of like-minded people, as well as share links with your fans anytime you post new content. To encourage readers to ‘like’ your page, you can download and install the Facebook social plugin on your WordPress blog.
2. Drive traffic with StumbleUpon
This is a social bookmarking site which allows users to look through pages which have been recommended by their SU friends. Whenever you publish something new, you can easily recommend your pages to your SU friends. However, for the best results, you will need to have as many followers as possible.
3. Make use of Pinterest
Pinterest is one of the most recent entrants in the social media scene. It is a visual-oriented network which allows you to ‘pin’ images on boards with a link to a related blog post. Pinterest is especially suitable for blogs which have blogs which incorporate lots of visual content. This includes travel, food, fashion, crafts and design blogs. If your blog is running on the WordPress platform, it would be advisable to include a ‘pin it’ button on your posts. This will allow your readers to share posts with their connections.
4. Join Facebook blogger groups
There are numerous groups on Facebook which offer a wide range of resources for different topics related to blogging. Some of the most popular groups include ‘Blogging’, ‘Guest Blogging Portal’, ‘Guest Blogging Group’, ‘Blogging Squad’, ‘Blogging Paradise’ and ‘Everything About Blogging’. If you are on WordPress, you might be interested in joining groups such as ‘WordPress’, ‘WordPress Warriors’ and ‘Advanced WordPress’. Such groups not only offer solution for different issues, but also an opportunity to network with other bloggers around the world. Take time to look around to find a bloggers group which is relevant to your needs.
5. Brand yourself
One of the best ways of branding yourself is by using your blog name as the username across all social networks. Whether someone searches for you on Pinterest, Twitter, Facebook or LinkedIn, they will be able to find you easily. In addition, you can make your profiles more recognizable by using your official logo as the profile picture.
6. Don’t be selfish
Don’t only think about yourself when using social media. Take time to promote other people’s content as well. This enables you to build strong relationships with other bloggers and enhances the chances of them sharing your content in return. Therefore, take time regularly to look at what others are posting and ‘like’, repin, retweet, comment or share as often as possible.
7. Stick to it
Many bloggers give up when their efforts on social media don’t seem to bear much fruit in terms of generating traffic and enhancing their blog ranking. However, it is important to realize that success does not come overnight. You might need to persist for a little while before you see any significant changes in your blog. Furthermore, besides driving traffic, participating in social media offers many other benefits. It allows you to stay abreast of industry news, build vital relationships and even get ideas for your next blog post.