Your website is much more than just a platform to advertise your services or products. In fact, for many customers, it’s the primary point of contact between themselves and your business, outside of your actual physical, bricks-and-mortar shop or service centre.
It is therefore vital that your customers have a pleasant user experience both at their initial point of contact, as well as during their return visits. To ensure that your customer’s experience remains positive, it is always worth regularly testing your site to check for areas that could be improved upon or possibly even redesigned.
If you aren’t sure which areas of your website could be improved to offer a better user experience, here are a few ideas that could help to get you started.
1. Loading Speed
For many people, your website loading time is a very important factor. According to the dedicated analytics service KISSmetrics, 40% of users leave a website if it takes more than three seconds to load. This, of course, is a very important factor, and one that is certainly worth looking into.
Your website is only as reliable as your hosting service. If you use a budget hosting service, there is every chance that the reliability of the provider may occasionally come into question. There are lots of hosting providers that offer good reliable services. You can check customer’s reviews to find one that that is suitable for your requirements.
3. Correct Spelling and Grammar Mistakes
To make sure that your message is clear to all of your customers, it is important that your spelling and grammar is correct. Poor grammar and spelling mistakes can lead to misunderstandings, as well as not being conducive to good SEO results.
4. General Usability
Usability and easy navigation are key to good user experience. Clear uncluttered pages with easy to use main bar menus can improve the entire user experience. Easy to find home page or back buttons are also important to visitors to your site. Keep it simple and clear for better around functionality.
5. Pop Ups and Overlays
For most off us, pop ups and overlays are annoyances if not even full blown distractions. They do not improve the overall user experience and are best avoided.
Good quality images can improve your customer’s user experience. A well-chosen image can compliment copy very well, improving the overall feel of the page. You can find some great royalty free images on Flickr to boost your presentation value.
Good, clear copy can make all of the difference. Keep your copy simple, easy to read, and above all else, to the point. Customers do not want to read long paragraphs to get the information they are after. If your copy appears slightly long-winded, edit it down to a more punchy and concise message.
8. Responsive Designs
More and more people are using their phones or hand held devices to access the Internet. For these people to get the best out of their experience, a website needs to offer them a responsive design. Responsive design offers automatic resizing, which makes both navigation and reading that much easier. If you don’t have responsive design, it would be worth contacting your website designer to find out more.
9. De-Clutter Your Website
Over time, a website can get cluttered with images, redundant buttons and even banner ads or video. Take a long look at your site and figure out what you can remove to leave a cleaner and more organized platform. The more streamlined the site, the faster it will load and the more user-friendly it will become. At the end of the day, your customers just require an easy to use platform that is uncluttered, simple to navigate, and reliable.
Emma Meyer is writing on a freelance basis for WickedWeb Digital Agency, a company with 10 years of experience in the digital marketing industry.