The web design industry has become increasingly competitive over the past few years. As a result, many web designers continue to struggle to maintain an adequate client base and earn a significant income. Here are some tips which will help you succeed in the competitive web design industry.
Many web designers make the mistake of attempting to offer a wide range of services to many different audiences. However, such an unfocused approach is likely to result in insignificant results. To succeed as a web designer, it would be advisable to specialize in terms of the services you offer and the market you are targeting. For instance, if you are good at building WordPress sites, you might want to specialize in that aspect of design. Similarly, you could consider having a specific target market (for example, educational institutions).
2. Invest in sales and marketing
Many web designers are so busy working on their customers’ projects that they end up spending little time promoting their businesses. This is a big mistake. For any business to attract new customers, it needs to have a proper sales and marketing plan. However, such a plan does not have to be too complicated. All you need to do is set aside time on regular basis for promoting your services.
3. Price properly
Proper pricing is very important for the success any web design business. However, when starting out, many designers undercharge for their services in an attempt to attract more customers. However, after charging such low prices, most people find it very difficult to raise the rates later due to fear of losing customers. Even though it might mean losing some customers, it is important to price your services properly. However, you need to ensure that the quality of your work matches the prices you have set.
4. Control your growth
As you select your customers, don’t make the mistake of accepting more than you can handle. If you take on too much work, you might miss your deadlines and end up disappointing your customers. In addition, the expenses involved might end up exceeding your earnings. Therefore, as painful as it might be, you might have to turn away some work so as give your best to specific customers.
5. Avoid distractions
Some of the distractions that negatively affect the productivity of a web designer include email, the telephone, family life and social media. These distractions can be minimized in several ways. First, you need to set specific times when you will be checking your email. This should not exceed three times in a day. When you are working, make sure your web browser remains closed, and that your Facebook and Twitter notifications are disabled. Similarly, avoid answering the telephone when working. If you work from home, it would be advisable to separate your family life from your work. If possible, work from an enclosed area where you can close the door.
6. Nurture repeat business
While promoting your services to new clients, you should also take time to nurture repeat business. Getting repeat business is less demanding compared to attracting first time customers. If you are able to convince previous clients to return, you can be guaranteed of a continuous stream of income for your business. The best way of winning back your customers is by exceeding their expectations. Here are some tips for doing this:
- Offer value-added services – You could offer to include a useful feature on your client’s site at no extra cost. This will leave a good impression and will enhance their chances of returning in future
- Offer useful suggestions – Instead of passively waiting for repeat business, you could approach your customers with ideas of how their sites can be modified. They might just like the suggestion and pay you to implement it.
- Develop a personal relationship – You need to take time to connect with your clients on a personal level. Spend time with them and find out what they are interested in. When they see your sincerity, they are likely to return with more work.