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How to Network Within Your Industry Using Twitter & LinkedIn

twitterBusiness is all about networking, gaining trust, building and maintaining client relations. To be able to get attention, make new clients, share industry knowledge and develop new contacts, you need to connect with others. And we don’t need to tell you how useful social media platforms are in this regard. Social media platforms are excellent for networking. However, social networking sites like Twitter and LinkedIn are like the sea. You got to find out the people from your niche, connect to them and start a conversation.

So how do you network within your industry using Twitter & LinkedIn?

1. If There is Content, There Must Be a Contributor

Find out the author of the content you read and find interesting. Typically, most famous internet marketers have a social media presence. People, who love to present new ideas through amazing content and blog posts, also like to appreciate creative thoughts, out of the box perspectives and a new outlook of others. You can follow them on social media sites like Facebook and Twitter. Connect to them and share your thoughts with them. Start commenting on their blogs. Tweeting some feedback and complementing their posts with a bit new insight on the topic can help you get their attention.

2. Become a Contributor 

Networking becomes easy when you start sharing knowledge. When you also become an author, write compelling content on an engaging industry topic and share them through the social media sites like LinkedIn and Twitter, you become a known personality. People from the same industry start to know you, like your posts and participate in the conversation and join your network. This is how you network with the help of the social media like Twitter and LinkedIn. People will reach you for new ideas and to comment on your post.

3. LinkedIn Groups for Networking

Have you ever explored the LinkedIn groups? They are an amazing platform for joining career discussions. If you search for the LinkedIn groups, you’ll find many where people share articles, participate in live conversations and ask about various topics. Those places are amazing if you want to get noticed. Before you send a request to join, you must take time to understand whether the group is a good fit for your requirement.

4. Upgrade the LinkedIn Account to Reach the Target Members

LinkedInTo make a full fledged use of LinkedIn, upgrade your account with their paid membership. A basic LinkedIn membership account will also let you have a look at the profiles of people who visit your account. You can then quickly scan their profile and then connect with the appropriate people. When you show interest to join a new active group, it shows your enthusiasm in the subject and indicates you’re open for new professional relationships.

5. Find Strong Twitter Keywords for Networking

There are several reasons why people like Twitter so much. Twitter can make a post viral very fast. It’s a great source for information as well. Search for most accurate Twitter keywords to find the people who are talking about the topics or subjects of your interest. To get started, try to research the various versions of the keywords to get the most accurate result. To connect with people, you must reply back to people’s tweets. Plus, leave feedback and comments. You must join active conversations to be able to do networking.

In the marketing world, it’s very important that you reach the right group of people at the right time. If you want to be one of the most prominent personalities, and let others know about your product or service, you need to come out of your comfort zone and join networks. If you think you’ve to work hard to connect to the target group, do that.

Platforms like LinkedIn and Twitter are open for everyone. These places are full of professionals having excellent knowledge in their respective fields. You must find out the people from your field, approach them smartly and introduce yourself. When joining these sites and connecting with people are very easy, you must maintain relevance. By that we mean it’s very important that you connect only with people having the same background as yours. Use all benefits and features of Twitter and LinkedIn. Talk to them who understand your subject and are eagerly waiting to explore new topics from that niche.


Bernard Naylor is an Online Manager for Maxwell Systems which offers heavy construction software tools designed to fit your business with fully integrated accounting, project management, equipment management, and construction equipment management. Bernard likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation.

Tips for Using Twitter to Promote Your Business

Twitter BusinessWith the phenomenal growth of Twitter in the recent years, many businesses are now looking for ways of tapping into its potential for digital marketing. Currently, Twitter boasts over 200 million users. However, success is not guaranteed with Twitter promotion. Whereas some business owners have succeeded in their promotional efforts on Twitter, others have ended up frustrated.

The following are some tips for using Twitter effectively to promote your business.

1. Create a personal profile first

Before creating a business profile, it is important to first build a personal profile. Learn how it works. In addition, take time to build relationships and trust with other people in your community. Your business partners and staff should also be encouraged to connect with others. Starting a business page when you already have strong connections will ensure maximum impact for the products or services you are promoting.

2. Tweet moderately

Many newbies on Tweeter try to announce their presence by flooding their followers and friends with numerous insignificant tweets. This is a big mistake. When getting started, it is advisable to tweet moderately. Make sure your tweets are insightful or meaningful.

3. Customer relations

Twitter can be a very powerful tool for customer relations. You could start by encouraging customers to follow you. Make sure your Twitter handle appears in your business card, blog, site, as well as your official documents. You could even share your Twitter handle verbally whenever you meet your customers. Use Twitter to keep your customers updated about recent developments in your business, as well as your industry. Remember to take time to respond to their complaints and suggestions.

4. Focus on the community

You need to keep in mind that Twitter is a community. Sharing content which is strictly promotional might not appeal to most people. However, members of the community will appreciate and will be more likely to re-tweet any content which is helpful to them. Therefore, when sharing content, think of the needs of your audience first.

5. Avoid Automatic Direct Message (Auto-DM)

No one appreciates receiving spam messages. You might only end up losing your customers. Therefore, you need to avoid sending generic messages to your followers using Auto-DM, and instead take time to create personal messages.

6. Be patient

Success in promoting your business using Twitter does not come overnight. It takes time and consistency. You can use a Twitter app like TweetDeck to monitor the progress of your promotional efforts.

7. Assess the results

Before investing more resources and time to your promotional efforts, take time to assess the effectiveness of your current strategy. Use Google Analytics to find out how much traffic your site is receiving from Twitter. These results will help you tweak or modify your strategy accordingly.

How Bloggers Can Use Twitter Effectively

TwitterTwitter is a great tool for growing blogs as well as building relationships. The following are some ways in which Twitter can come in handy for bloggers.

1. Generating traffic

Twitter can be a great tool for marketing your blog. For instance, if you have just published new content on your blog or are running a blog contest, send a tweet to inform your followers. If the information is interesting, they are likely to share it with others in their network. As the word spreads, many people will want to visit your blog to find out more.

2. Networking

Twitter has been designed essentially as a tool for networking. If people find your tweets interesting or helpful, they are likely to follow you. As a result, you will be able to network with people who are like-minded. This may in turn translate into increased traffic to your blog.

3. Making business contacts

Besides being a great tool for networking with people who share your interests, Twitter can also be very helpful in making business contacts. It can come in handy when you want to discuss business ideas with others, find a new job, or hire someone to run your business or blog.

4. Generating ideas for blog posts

For any blogger lacking ideas for their next post, Twitter can come in very handy. Read several tweets to find out what people are discussing. As you read, you are likely to get a few ideas for future blog posts.

5. Displaying your expertise

Twitter can help you display your expertise as a blogger to the online community. When you tweet about topics which you are conversant with, and answer questions asked by others, people will start seeing you as an authority in your niche. This will enhance the credibility of your blog, and consequently increase traffic.

6. Asking questions

While attempting to present yourself as an authority in your niche, you should also be teachable. Therefore, take time to ask questions. There is a lot you can learn from the people you follow, as well as your followers.

7. Asking for promotional help

You can use Twitter to ask your followers to promote your posts through other social media channels such as Stumble, Digg or Facebook.

8. Checking for accuracy

You might be writing a post about a specific topic but are not sure about some facts. You could send a tweet asking your followers for clarification. At the same time, you could give them a hint about the upcoming post.

9. Offering live coverage

Twitter can be a very effective tool for sharing information from a live event. You can keep your followers updated by sending multiple tweets in real time. Later on, you could expand the tweets into full-length blog posts.

Great Tips for Successful Blogging

Blogging SuccessBlogging is one of the best tools for marketing a business. The following are some guidelines that can help enhance the success of your business through blogging.

Write on your areas of expertise

When you share information which helps your readers enhance their skills or attain their goals, you automatically gain some credibility. As a result, people will start linking to you and quoting you frequently on social media sites. Make sure every post you share is accompanied by an appropriate image.

Make your posts concise and clear

Each of your posts should be focused on one specific subject. This will enable you to keep your posts brief. Ideally, each of your posts should not be more than 500-words long. After writing a draft, go through the article and remove any unnecessary words. This way, you could reduce the word count by up to 20%. Media resources and other bloggers will find it easier to share your posts if they are concise and clear.


Make sure your posts are organized in a way that makes them easily readable. Write short sentences. Use sub-headers to divide your thoughts. Avoid using technical words which might be unfamiliar to your readers. If your posts are readable, your visitors will be encouraged to come back for more.

Post frequently

If possible, try and get at least two or three posts published every week. Social media sites and search engines work better with predictable patterns of publication.

Be personal

You will connect better with your readers better if you are personable. Therefore, feel free to reveal who you really are and to share your personal experiences. Let your passion for the subject, as well as your personality, shine through your posts.

Respond to comments

When people make comments on your blog, make sure you respond. This way, your readers will feel appreciated and will be encouraged to visit again and leave more comments.

Improve your ‘searchability’

You need to edit each post so as to improve your chances of being found through search engines. Keep your titles short, not more than 60 characters in length. In case they have to be longer, make sure the most vital words are placed first. It is also important for the title to include the main keyword. Create a list of relevant keywords for your post and insert them into the keyword field.

Network with other blogs

Build outgoing and incoming links for your blog. These links will be useful for enhancing your visibility on search engines. Create links to other bloggers and ask them to create reciprocal links to you. When you submit posts to other blogs, remember to include a link pointing back to your blog.

Participate actively in social media and forums

Each time you get a post published, share it on social networks such as Twitter, Facebook, StumbleUpon or Digg. If you are part of any forum which is relevant to your industry, make sure you interact with other members frequently. Every time you post a comment, remember to include a link pointing back to your blog. This will enhance your credibility and will also improve traffic to your blog.

Online Fitness Marketing Tips

Fitness professionals are increasingly using the internet as a marketing tool. Previously, fitness marketing was done primarily through direct mailings which were very expensive. Nowadays, social media has made it very easy to carry out marketing campaigns at almost no cost. The following are some guidelines for online fitness marketing.

  • Have a objective of making a specific number of followers, friends or fans on social media sites such as LinkedIn, Facebook, MySpace or Twitter
  • If you have a fitness blog, network with bloggers in the fitness industry and request them to link to your blog
  • Post a short video of yourself to your site. A video will enable you to connect with your audience in a more personal way
  •  Market your products or services on YouTube using short videos. Remember to include a link pointing back to your site
  • Offer free webinars and use opt-in forms to capture email addresses
  • Share fitness news and tips regularly on Twitter and Facebook

Social media marketing is just one way of connecting with many prospects and establishing a thriving business. However, there are many other strategies that can be used in fitness marketing.

  • Identify your niche market. Make sure your web content is specifically targeted to this market
  • Find out what people really desire or need, then offer a solution which will help them attain their fitness objectives
  • Market your products or services to people face-to-face whenever possible. This is a very effective way of creating customer loyalty
  • Whenever someone asks for additional information through a phone call or an opt-in form, make sure you respond fast
  • Build backlinks back to your site by writing posts for other sites
  • Create RSS feeds so as to keep your potential clients and existing customers updated about your business
  • Update your website content regularly so as to keep it current and fresh
  • Offer former customers special discounted prices to lure them back
  • Make use of video and live chat to communicate with people
  • Take advantage of online marketing strategies such as customer testimonials, search engine optimization, as well as auto-responders
  • Offer your existing customers rewards when they refer new clients
  • Promote fitness programs instead of fitness sessions. This will help you establish sustained customer relationships

These are just a few of the strategies which can be applied in fitness marketing. The most important thing is to understand your target market and find the most effective way of reaching them. As you market online, don’t forget the power of offline marketing.