Tag Archives: Squarespace

Pros and Cons of Using Website Builder Tools

Website Builder ToolsNowadays, if you need a website, you don’t have to hire a professional designer to build one for you. Instead, you can create it yourself using a website builder tool such as GoDaddy, Volution, WordPress, Weebly, Squarespace, 1&1, Wix, Webs, Yola or Homestead. However, though such tools have their benefits, they also have their fair share of disadvantages.

Here are some of the pros and cons of using website builder tools.

Pros of Using Website Builder Tools

1. Reduction in cost

Before hiring a professional web designer, you need to ask yourself several questions. What will it cost to have the site designed? How long will the process take? What will it cost to maintain the site? In most cases, hiring a professional is a very expensive option. Using a website builder enable you to significantly lower the cost of building and maintaining a website.

2. No need for technical expertise

If you have little or no technical knowledge, creating your own website from scratch can be a very frustrating task. When it comes to using website builders, you don’t have to know anything about HTML or any other kind of coding. Website builders come with tools such as a WYSIWYG editor, a text editor, and a HTML editor which make it easy for anyone to build a professional website within no time.

3. Great features

Anyone would want to have a site with a unique design and great features. Most custom website builders out there offer professional templates with distinctive layouts. You can easily add guest books, forms, calendars, search boxes, maps and many other features to enhance your site’s functionality. At times, you might even get a whole suit of services such as analytics, search engine optimization, email marketing and hosting in one package.

Cons of Using Website Builder Tools

1. Rigidity

Many people would want to customize their sites according to their business needs. Though website building tools come with some great features, they are limited in terms of layout and design flexibility. For instance, the layout might consist of a menu at the bottom and a banner at the top. If you prefer having your menu on the left side, the website builder might not offer that option. The fact is that it is almost impossible to find a website builder which allows you to have all the functionalities and features you would want on your site.

2. Branding

Some website builder providers require you to have their logo or any other kind of branding on your site for marketing purposes. Such advertising tactics are common with free website builders. However, this ends up making your site look very cheap and unprofessional. As a result, customers are not likely to take you seriously.

3. Learning curve

A website builder will only benefit you if you learn how to make full use of it. The more features it has, the more you are required to learn. For instance, you might need to have a good understanding of interface design, color theory, information architecture, page design, and typography. If you are ignorant of such issues, making use of your website builder can be a very frustrating experience.


Before choosing any website builder, you need to take time to explore the options available. Consider the functional requirements of your site and find a tool which offers the necessary features and flexibility. Alternatively, you could hire a professional designer to do the initial work of setting up your site and creating a professional look. They could also give you an idea of how to maintain the site yourself in future.