Tag Archives: LinkedIn

How to Use LinkedIn Groups Effectively for Business

LinkedInLinkedIn is a social media network which brings together professionals from various industries. One of the most prominent features of this social network is LinkedIn groups. These are virtual forums where like-minded individuals can exchange ideas on different topics of interest. Joining such groups is a great way of connecting with people, building relationships and promoting your brand.

Finding LinkedIn groups that are related to your business is quite easy. All you need to do is carry out a search using specific keywords. From the search results, you can then select the groups you would like to join. For instance, if you are a physician who wants to promote your practice, you could search using keywords such as ‘medical marketing’. However, before joining any group, find out who in your LinkedIn network is already a member. Get in touch with them and find out what they think about the group. This will give you a good idea of which groups would be right for you.

It is also important to note that LinkedIn groups are either private or public. To join public groups, you are only required to click on the ‘join’ button to get instant access. However, joining private groups requires approval from the manager of the group.

Here are some of the ways you can use LinkedIn groups effectively for business:

1. Establish yourself as an expert

LinkedIn offers you a great opportunity to establish yourself as an opinion leader in your industry. One of the best ways of displaying your knowledge is by answering questions asked by others. You could also write helpful articles or direct readers to other useful resources. When your connections recognize you as an expert, they might be interested in what your business has to offer.

2. Connect with others

LinkedIn groups offer a great opportunity for connecting with people that have similar interests. After building a rapport with individuals in your group, send them an invitation to connect. Remind them of your conversations and let them know why you would like to connect. The more people accept your invitations, the more your LinkedIn network grows. This allows you to reach a wider audience with your marketing messages.

3. Create your own LinkedIn group

Besides joining already existing communities, you could consider starting your own group. Make sure the group is focused on a specific niche topic. Creating your own LinkedIn group offers several benefits to your business. First, it allows you to target the specific audience that you would like to interact with. It also positions your business as an authority in the industry. Finally, it creates increased interest in your brand.

4. Carry out market research

LinkedIn groups provide a cheap and effective way of conducting market research. The members of your group are basically a cross-section of your market. Therefore, if you want to know what your market thinks, you can simply carry out a poll within your group. The feedback collected can be very valuable for your business or brand.

5. Ask for recommendations

Once you have listed your products and services on LinkedIn, you could ask group members to recommend them to their connections. This allows you to reach a wider audience while also building credibility for your brand.

How to Network Within Your Industry Using Twitter & LinkedIn

twitterBusiness is all about networking, gaining trust, building and maintaining client relations. To be able to get attention, make new clients, share industry knowledge and develop new contacts, you need to connect with others. And we don’t need to tell you how useful social media platforms are in this regard. Social media platforms are excellent for networking. However, social networking sites like Twitter and LinkedIn are like the sea. You got to find out the people from your niche, connect to them and start a conversation.

So how do you network within your industry using Twitter & LinkedIn?

1. If There is Content, There Must Be a Contributor

Find out the author of the content you read and find interesting. Typically, most famous internet marketers have a social media presence. People, who love to present new ideas through amazing content and blog posts, also like to appreciate creative thoughts, out of the box perspectives and a new outlook of others. You can follow them on social media sites like Facebook and Twitter. Connect to them and share your thoughts with them. Start commenting on their blogs. Tweeting some feedback and complementing their posts with a bit new insight on the topic can help you get their attention.

2. Become a Contributor 

Networking becomes easy when you start sharing knowledge. When you also become an author, write compelling content on an engaging industry topic and share them through the social media sites like LinkedIn and Twitter, you become a known personality. People from the same industry start to know you, like your posts and participate in the conversation and join your network. This is how you network with the help of the social media like Twitter and LinkedIn. People will reach you for new ideas and to comment on your post.

3. LinkedIn Groups for Networking

Have you ever explored the LinkedIn groups? They are an amazing platform for joining career discussions. If you search for the LinkedIn groups, you’ll find many where people share articles, participate in live conversations and ask about various topics. Those places are amazing if you want to get noticed. Before you send a request to join, you must take time to understand whether the group is a good fit for your requirement.

4. Upgrade the LinkedIn Account to Reach the Target Members

LinkedInTo make a full fledged use of LinkedIn, upgrade your account with their paid membership. A basic LinkedIn membership account will also let you have a look at the profiles of people who visit your account. You can then quickly scan their profile and then connect with the appropriate people. When you show interest to join a new active group, it shows your enthusiasm in the subject and indicates you’re open for new professional relationships.

5. Find Strong Twitter Keywords for Networking

There are several reasons why people like Twitter so much. Twitter can make a post viral very fast. It’s a great source for information as well. Search for most accurate Twitter keywords to find the people who are talking about the topics or subjects of your interest. To get started, try to research the various versions of the keywords to get the most accurate result. To connect with people, you must reply back to people’s tweets. Plus, leave feedback and comments. You must join active conversations to be able to do networking.

In the marketing world, it’s very important that you reach the right group of people at the right time. If you want to be one of the most prominent personalities, and let others know about your product or service, you need to come out of your comfort zone and join networks. If you think you’ve to work hard to connect to the target group, do that.

Platforms like LinkedIn and Twitter are open for everyone. These places are full of professionals having excellent knowledge in their respective fields. You must find out the people from your field, approach them smartly and introduce yourself. When joining these sites and connecting with people are very easy, you must maintain relevance. By that we mean it’s very important that you connect only with people having the same background as yours. Use all benefits and features of Twitter and LinkedIn. Talk to them who understand your subject and are eagerly waiting to explore new topics from that niche.


Bernard Naylor is an Online Manager for Maxwell Systems which offers heavy construction software tools designed to fit your business with fully integrated accounting, project management, equipment management, and construction equipment management. Bernard likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation.

Tips for Using LinkedIn for Business

LinkedIn is a social media platform which is used for business promotion by many people. The following are some ways in which LinkedIn can be used for business.

1. Demonstrating your expertise

You represent your business. Therefore, how you present yourself will show customers if your business is capable of meeting their needs. LinkedIn can help you establish a strong online presence and show off your knowledge of the industry. It allows you to build relationships with others in your industry, as well as post content and answer questions. Your business will gain credibility when people start recognizing you as an authority in your field.

2. Networking and lead generation

LinkedIn is the most effective social media platform for business networking and lead generation. It enables you to connect and form relationships with other people in your field. Connecting with individuals who are more visible than you can be particularly beneficial for your business.

3. Monitoring the competition

There is a high possibility that most of your competitors have a presence on LinkedIn. This offers you a great opportunity to keep track of what they are saying and doing. In addition, you can find out who they are connected to, as well as where they are getting their information from. Therefore, LinkedIn is a business intelligence tool which can help you stay abreast or ahead of your competition.

4. Building a business page

One of the best ways of establishing a presence on LinkedIn is by building an actual business page. This page will be a forum where you can talk about yourself, provide details about your business, and offer updates on the latest developments in the industry.

5. Viewing analytics

LinkedIn offers a great analytics program which can be used to monitor your business and promotion efforts. You can keep track of the people viewing your business page and profile. These details are broken down further into gender, age groups and location. LinkedIn analytics will help you gauge your impact in the industry based on your visibility, your connections and how people respond to you. This information will enable you to adjust your marketing and promotion approach appropriately.


LinkedIn can be a very effective tool for promoting any business. However, just like with other social media platforms, it might take some time before your efforts bear fruit. You will therefore need to be very patient when attempting to establish your brand, enhance visibility or widening your consumer base. However, with focus and consistency, your efforts will eventually pay off.

Online Fitness Marketing Tips

Fitness professionals are increasingly using the internet as a marketing tool. Previously, fitness marketing was done primarily through direct mailings which were very expensive. Nowadays, social media has made it very easy to carry out marketing campaigns at almost no cost. The following are some guidelines for online fitness marketing.

  • Have a objective of making a specific number of followers, friends or fans on social media sites such as LinkedIn, Facebook, MySpace or Twitter
  • If you have a fitness blog, network with bloggers in the fitness industry and request them to link to your blog
  • Post a short video of yourself to your site. A video will enable you to connect with your audience in a more personal way
  •  Market your products or services on YouTube using short videos. Remember to include a link pointing back to your site
  • Offer free webinars and use opt-in forms to capture email addresses
  • Share fitness news and tips regularly on Twitter and Facebook

Social media marketing is just one way of connecting with many prospects and establishing a thriving business. However, there are many other strategies that can be used in fitness marketing.

  • Identify your niche market. Make sure your web content is specifically targeted to this market
  • Find out what people really desire or need, then offer a solution which will help them attain their fitness objectives
  • Market your products or services to people face-to-face whenever possible. This is a very effective way of creating customer loyalty
  • Whenever someone asks for additional information through a phone call or an opt-in form, make sure you respond fast
  • Build backlinks back to your site by writing posts for other sites
  • Create RSS feeds so as to keep your potential clients and existing customers updated about your business
  • Update your website content regularly so as to keep it current and fresh
  • Offer former customers special discounted prices to lure them back
  • Make use of video and live chat to communicate with people
  • Take advantage of online marketing strategies such as customer testimonials, search engine optimization, as well as auto-responders
  • Offer your existing customers rewards when they refer new clients
  • Promote fitness programs instead of fitness sessions. This will help you establish sustained customer relationships

These are just a few of the strategies which can be applied in fitness marketing. The most important thing is to understand your target market and find the most effective way of reaching them. As you market online, don’t forget the power of offline marketing.