Tag Archives: keyword tool

How to Improve Your Ranking in Search Engines

The following are some tips that can help you improve your search engine ranking.

1. Optimize for your target audience

Don’t optimize your site for search engines, but to meet the needs of your target audience. To learn more about your target audience, you will need to carry out extensive research. Look online and offline for any helpful demographic information. Visit communities, forums or sites which are frequented by your target audience and pay attention to what they are saying. This data will be helpful for copywriting, keyword research and web design.

2. Research your keywords thoroughly

To determine the best keywords to optimize for, you can use keyword research tools such as Google’s Keyword Tool, Wordtracker and Keyword Discovery. Depending on your niche, identify the most relevant phrases and use a few on every page. Avoid general keywords which do not clearly show what your site is about.

3. Write great, keyword-rich copy

This is vital for any website’s success. To make it easy for search engines to classify your site, make sure your pages contain keyword-rich copy which is not hidden in Flash or obscured by graphics. However, there is no formula for the number of times your keywords should appear in the copy. Just ensure that keywords are used in a way that makes sense to readers.

4. Unless necessary, don’t buy a new domain

Search engines place much of emphasis on how long your domain and site have been around. Therefore, it is always advisable to stick to your existing site or domain as long as possible. If, for some reason, you have to switch to a new domain name, you are likely to experience a drop in search engine traffic. This could last for weeks or even months.

5. Label your alt tags and internal text links clearly

Search engines and your site visitors look at your link’s anchor text to get an idea of where they will end up after clicking the link. Therefore, you should avoid using non-descriptive words such as ‘click here’. Make sure every graphical and text link on your site is as descriptive as possible.

6. Include keywords in your title tags

Title tags are very vital for search engines. Make sure you include your keywords in your page’s title tags. Keep in mind that the information which first shows up in search engines is that which is contained in the tag. Therefore, you need to ensure that the information in title tag is an accurate representation of the page’s contents. Use keyword phrases which web users are likely to use in search engines.

7. Make your website ‘link-worthy’

For successful optimization, you need to get other sites to link to yours. Your website’s link popularity is very important to search engines. If your site contains useful and relevant content, other sites will want to link to it. You might want to consider trading links with other sites. However, make sure you only deal with sites of high quality. Linking to low quality sites will make you lose credibility with search engines as well as your site visitors.

Parking Expired Domains for Profits

Many people buy a domain with the intention of creating a website around it. However, you could also purchase a domain with an intention of parking it. Parking expired domains is one of the best ways of making money online with very little effort.

Every day, there are numerous domain names expiring. Each expired domain offers you a great opportunity for making money. As long as you know what kind of domain to buy, you could soon begin earning a good income from this business. The amount of traffic a domain name attracts will depend on its popularity. The more popular it is, the more the traffic.  These are the kinds of domain names you should target when they expire.

So how do you get started? First, you need to find a domain provider who charges a reasonable fee for selling domains and who offers domain parking services. Be sure to choose a company which allows you to park many domains. This will enable you to expand your business in the future.

Domain name parking basically involves building and monetizing a single page. If you select a domain name which contains popular keywords, you will begin receiving traffic on your page immediately.

Most domain parking services offer the tools required for making money from your page. When creating your page, you need to consider who your primary target is. For instance, if you have the words ‘weigh loss’ in your domain name, you need to make sure that your page is helpful to anyone who is looking for information about weight loss.

You can use one of the many free keyword tools online to explore with different keyword combinations. This will enable you to select the most effective keywords for your topic. Though it might take some time to attain optimal performance, it will be worth it when your earnings start increasing.

Once you begin making money from one parked domain, you can begin looking for more. It is advisable to build up gradually by purchasing one or two domains. Once you have parked several and are getting a good idea of how the whole thing works, you could then consider purchasing more. Eventually, you might end up with scores of parked domains which will earn you lots of cash with little effort on your part.