Tag Archives: Email Marketing

How to Keep Your Email Subscribers Engaged

email marketing2When it comes to email marketing, having a huge mailing list is not enough. You need to keep your subscribers engaged on a regular basis. This will help you build strong relationships and lower the unsubscription rates. Here are some of the ways you can connect with your subscribers:

  1. Identify your biggest fans

Since it might not be possible to engage personally with all your subscribers, you could identify those who are most active. Your analytics will show you the people who open, click and forward your emails. In addition, you can use tools such as Klout and BackTweets to see how your subscribers are engaging with your content.

  1. Connect

Once you have identified your biggest fans, take time to build interact with them on different platforms. This includes social media sites such as Google+, Facebook, LinkedIn and Twitter, as well as networks such as Quora or Slideshare. To enhance interaction, you could create a Google+ circle, Facebook page or Twitter list. Say hi, share helpful links and comment on their posts. Listen to what they are saying to get an idea of what kind of content would interest them.

  1. Create personalized content

One of the best ways of engaging your audience is by creating content for a specific reader or group of readers. For instance, when a subscriber asks a question on social media, you could write a piece that offers a helpful answer. If someone shares their thoughts on a blog, you can write something which agrees or disagrees with their opinion. Explore the subject in detail and include evidence and examples to support your argument.

  1. Mention your subscribers in your emails

Mention your fans in your emails can be a very effective way of enhancing their loyalty. For example, if they made a memorable comment on your blog, you can quote them. If they prompted you to write on a specific subject, be sure to thank them personally in your emails. When you share the message on social media, be sure to tag them to ensure that they read the article. This will enhance their chances of sharing the piece with their networks.

  1. Create content in collaboration

Another fun way of engaging with your subscribers is by collaborating with them on creating content. This will not only help you build solid connections but will also save you lots of time. One way of collaborating with your fans is by interviewing them. Their answers can then form the content for your next email. You could also pick a subject and ask someone to research on it. The findings could be used to create a reference piece. Finally, you could ask your fans to write guest posts for your blog, and offer to do the same for theirs.

  1. Call them up

Once in a while, you could surprise some of your fans by giving them a phone call. This is an unconventional strategy that will definitely set you apart from the competition. If they are in the same geographical area, you could even go a step further and meet them for coffee! Why not?

Why You Should Not Be Worried About Unsubscribes

Email subjectWhen it comes to online marketing, growing an email list can be a very effective strategy for building a sustainable income and traffic. Whenever you send an email to your subscribers, it is always advisable to include an unsubscribe link which allows people to opt out. Consequently, you are likely to find people leaving your list over time. However, losing subscribers should not worry you. Here are some of the reasons why you should not be worried:

1. It is natural

It is natural and unavoidable for people to unsubscribe from your list. Even the most outstanding sites out there regularly lose people from their mailing lists. People could choose to opt out for a wide range of reasons. For some, it could be because their interests have changed while for others, it could be a way of avoiding getting too many emails in their inbox. Some of the people on your list will also unsubscribe as soon as they get something which was on offer. Therefore, you need to see unsubscribes as normal and inevitable.

2. Unsubscribes are a good indicator of what people want

The information gathered as a result of unsubscribes will give you a good idea of what your audience wants. Most email service providers provide data which can show you the number of people that left your list after receiving a particular email. If you get many unsubscribes after sending an email on a specific topic, it could be an indication that your audience is not really interested in that subject. In addition, you can test how your subscribers react to the frequency of emailing.

3. People who unsubscribe are not your perfect audience

The main aim of a mailing list is to connect with people that are a good fit with the topics covered. In addition, your audience should be a good fit with the type of emails sent, whether news, informative or promotional. Therefore, when someone decides to unsubscribe, they probably were not a good fit in the first place. They might not be interested in the topic, type of emails or the frequency of sending emails. Instead of worrying about such people, you need to focus on those that are an ideal fit.

4. It enhances responsiveness

People who choose to leave your mailing list were probably not actively involved in the first place. Eliminating these kinds of subscribers can greatly enhance your email click rates and open rates. It is better to have a small list which is responsive than a large list which is passive.

5. It lowers costs

Most email service providers charge fees depending on the size of your mailing list. Having many inactive subscribers on your list will end up costing you more but will not offer much in return. When such people unsubscribe from your list, you will be able to keep the costs of your marketing campaign down.

Conclusion

When someone leaves your list, it does not mean that you will never interact with them again. They might still visit your site and engage you on social media. In future, they might even end up subscribing to your list again.

Great Strategies for Ecommerce Marketing

Ecommerce marketingNowadays, there are thousands of businesses online selling all kinds of goods and services online. Therefore, to survive in this competitive field, you need to find effective ways of marketing your brand to customers and prospects. Here are some great strategies for ecommerce marketing:

1. Search engine optimization (SEO)

SEO involves using different tactics to make your web pages more visible to search engines, and thus attain a higher rank in search engine results. The higher the ranking, the more traffic you are likely to receive on your site. Here are some things you need to consider when using SEO for ecommerce marketing:

  • Find the right keyword – You can use tools such as the Google Keyword Tool to find the popular keywords in your niche
  • Check web analytics – It is very important to keep track of your SEO efforts. Tools such as Google Analytics can come in very handy in this

2. Content marketing

Unlike traditional marketing where customers receive direct marketing messages, content marketing involves providing relevant and useful content. This kind of approach to marketing is especially ideal for businesses that want to build a reputation as experts in the industry. Here are some tips for an effective content marketing strategy:

  • Explore different kinds of content – Content could be in form of an eBook, white paper, blog post or video. Take time to experiment with different types of content to see what works best for you
  • Be consistent – This is very important for successful content marketing. Whether you decide to share content on a daily or weekly basis, be sure to stick to your schedule. This will give your readers something to look forward to
  • Have a clear call-to-action – Let your readers know what you want them to do after reading your content

3. Social media marketing

This is a marketing strategy where social media networks are used to build relationships with customers and prospects. Networks such as LinkedIn, Google+, Twitter or Facebook can be very effective tools for connecting with people and building a brand. The following are some ideas for using social media marketing effectively:

  • Inject some personality – While using social media to promote your brand, you need to let your personality shine through. Don’t be afraid to share your photo or some personal details about yourself
  • Be relevant – You need to ensure that your content is relevant and helpful to your audience
  • Make use of contests – Running contests on social media networks is one of the best ways of engaging your social community

4. Email marketing

Email marketing involves building connections with customers and prospects using email communication. It is relatively affordable and simple compared to other kinds of online marketing. There are several tools out there that can be used to set up, manage and track an email marketing campaign. This includes Aweber, MailChimp, ReachMail and Campaigner.

Here are some suggestions for an effective email marketing strategy:

  • Don’t send unsolicited emails – Avoid the temptation of sending emails to people who have not signed up for your mailing list. Your emails will only be marked as spam, or deleted altogether
  • Send a test email – Before sending out an email to your entire mailing list, send yourself a test email first.  This will allow you to correct any mistakes
  • Update your mailing list – Keep track of the changes in your mailing list and update it accordingly. It does not make any sense to keep sending emails to someone who has already unsubscribed from your list
  • Make it mobile friendly – Nowadays, most people are using mobile devices to access their emails. Make sure all your emails are compatible with tablets and smartphones

Conclusion

Before embarking on any ecommerce marketing strategy, you need to figure out what you want to achieve. For example, is your aim to drive more traffic to your site or create increased brand awareness? Once you establish your objective, you will then be able to choose the appropriate strategy.

How to Use Email Newsletters Effectively as a Marketing Tool

email newsletter2The success of any business is determined by its ability to retain existing customers, as well as attract new clients. One of the best ways of keeping in touch with customers and prospects is through email newsletters. When used properly, such newsletters can be a very powerful tool for marketing a product, service or company. Here are some tips for carrying out an effective email newsletter campaign.

1. Establish the need

First and foremost, ask yourself if an email newsletter is the right marketing tool for your business. To determine this, you will need to carry out some research. Are there email newsletters in your industry that have a high subscription? What content do they have? With the time, budget and support at your disposal, what are your chances of success? In addition, you need to consider the goals of your business. If email newsletters are not effective in your industry or if you lack the necessary resources, it wouldn’t be worth the effort. Furthermore, if you don’t need newsletters to accomplish your goals, it would make more sense to direct your efforts elsewhere.

However, if your research reveals that email newsletters would be effective for your business, you need to take the following steps.

2. Decide what kind of newsletter is appropriate

Many people make the mistake of sending out email newsletters which don’t have any specific focus. Mixing product reviews, industry updates and PR stories on different topics within the same newsletter will only leave recipients confused. It is therefore very important to have a specific focus for each newsletter. For instance, you could decide to send out an email newsletter specifically on video marketing. It could contain helpful tips for video marketing, events that video marketers would want to attend and links to recent stories in the industry. Readers would find such an email newsletter to be more relevant and engaging.

3. Focus on educational content

Don’t make the mistake of bombarding your readers with information about your products or services. As much as they might love what you have to offer, they will eventually get bored of the ‘Buy now’ messages. Instead of excessive self-promotion, it would be advisable to focus on                 messages which are educational, timely and relevant. For instance, if you sell home appliances, you could educate your readers about how to choose the right appliance or home safety tips. Any promotion should be done in a very subtle way.

4. Outline your conditions in the subscribe page

The ‘subscribe’ page on your site should contain comprehensive information about your newsletter. Inform potential subscribers what topics the newsletter will cover and how often it will be sent to them.  Making these details clear will enable you to attract the right target market. In addition, it will help you lower the spam as well as unsubscription rates.

5. Craft a catchy email subject line

Having subscribers sign up for your newsletters is one thing. Getting them to open the emails in their inbox is another thing. One of the best ways of ensuring that your emails get opened is by having a creative, engaging subject line. If the subject line is boring and predictable, recipients are less likely to open the email. Instead of ‘February newsletter’, you should have a subject line such as ‘Tips for social media marketing – Mark Zuckerberg’.

6. Keep your design neat and concise

One of the best ways of keeping your newsletters neat and uncluttered is by having plenty of white space in your design. This will make it easy for your subscribers to read your content and click on the links provided. In addition, you need to ensure that your copy is as concise as possible. If you want them to read further, you could provide links to your site or blog.

7. Allow subscribers to opt out

Even though your aim is to grow your email list, you need to make it easy for people to opt out of your list. If people find it difficult to unsubscribe, they might begin to mark as spam the emails received. As a result, your emails might end up in the spam folders of all your recipients. Therefore, you need to make sure that the unsubscribe button appears prominently on all your emails.

8. Test, test, test

To establish what works best for your business, it is very important to test continually. Experiment with different subject lines. Try including images in your content. Use different calls to action. Improve your newsletter constantly will lead to better results.

Guidelines for Crafting a Great Email Subject Line

An Email marketing tipsemail marketing campaign is pointless if people don’t open and read the emails. The best way of getting recipients to open your email is by having a great subject line. If the subject line is not well-written, your email is likely to be deleted even before being read. Here are some tips which will help enhance your email open rates.

1. Go for clarity

Your subscribers are probably busy people who have many other emails competing for their attention. Since they don’t have time to waste, they would want to know from the onset what they should expect upon opening your email. Therefore, make sure your email subject line is clear about the contents of your email. When your recipients understand what your email contains, they are more likely to open it. Avoid the temptation of using clever, ambiguous lines which will only leave your recipients in suspense. For instance, a subject line such as ‘The New WordPress Template is Here!’ would be more effective than ‘It’s Finally Here!’

2. Avoid ‘spammy’ words

Using certain words in your email subject line is likely to trigger spam filters, even if your intention is not to spam recipients. As a result, your emails might end up in the spam folder instead of the inbox. Some of the words you need to avoid include the following:

  • Reminder
  • Buy
  • Percent
  • Earn $
  • Call Now
  • Sale
  • 50% off
  • Cash
  • Guaranteed
  • Subscribe
  • Opportunity
  • Click Here
  • Urgent
  • Free
  • Act Now
  • Millions

In addition, you need to avoid using too much punctuation or having your subject line in ALL CAPS.

3. Keep it short

Your subject line should not only be clear, but also as short as possible. Generally, it would be advisable to keep it at 50 characters or less. If it is too long, recipients might not be able to read the whole of it, especially when using mobile devices. Make sure the subject line includes verbs which encourage the recipients to take an action. Some of the words you could consider include launch, boost, discover, focus and improve.

4. Create a sense of urgency

One of the best ways of getting people to open your emails is by creating a sense of urgency. Give your subscribers a reason to want to open your email immediately. Make your email subject line exciting, thrilling and enticing. Examples of such subject lines include:

  • Everything at Half Price until Midnight
  • Purchase Two Shoes at the Price of One – Today Only

5. Test

When it comes to subject lines, there isn’t one solution which fits all. What works today might not be effective tomorrow. Therefore, it is very important to carry out regular tests with different subject formats. To find out what works best, you could split test your mailing list. Monitoring the opening rate will give you an idea of which format which is more effective. Continue to tweak it until you find the subject line which will work best with your recipients.