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Posts Tagged ‘Email Marketing’

How to Keep Your Email Subscribers Engaged

When it comes to email marketing, having a huge mailing list is not enough. You need to keep your subscribers engaged on a regular basis. This will help you build strong relationships and lower the unsubscription rates. Here are some of the ways you can connect with your subscribers: Identify your biggest fans Since it […]

Why You Should Not Be Worried About Unsubscribes

When it comes to online marketing, growing an email list can be a very effective strategy for building a sustainable income and traffic. Whenever you send an email to your subscribers, it is always advisable to include an unsubscribe link which allows people to opt out. Consequently, you are likely to find people leaving your […]

Great Strategies for Ecommerce Marketing

Nowadays, there are thousands of businesses online selling all kinds of goods and services online. Therefore, to survive in this competitive field, you need to find effective ways of marketing your brand to customers and prospects. Here are some great strategies for ecommerce marketing: 1. Search engine optimization (SEO) SEO involves using different tactics to […]

How to Use Email Newsletters Effectively as a Marketing Tool

The success of any business is determined by its ability to retain existing customers, as well as attract new clients. One of the best ways of keeping in touch with customers and prospects is through email newsletters. When used properly, such newsletters can be a very powerful tool for marketing a product, service or company. […]

Guidelines for Crafting a Great Email Subject Line

An email marketing campaign is pointless if people don’t open and read the emails. The best way of getting recipients to open your email is by having a great subject line. If the subject line is not well-written, your email is likely to be deleted even before being read. Here are some tips which will […]