Tag Archives: Ecommerce Marketing

Great Strategies for Ecommerce Marketing

Ecommerce marketingNowadays, there are thousands of businesses online selling all kinds of goods and services online. Therefore, to survive in this competitive field, you need to find effective ways of marketing your brand to customers and prospects. Here are some great strategies for ecommerce marketing:

1. Search engine optimization (SEO)

SEO involves using different tactics to make your web pages more visible to search engines, and thus attain a higher rank in search engine results. The higher the ranking, the more traffic you are likely to receive on your site. Here are some things you need to consider when using SEO for ecommerce marketing:

  • Find the right keyword – You can use tools such as the Google Keyword Tool to find the popular keywords in your niche
  • Check web analytics – It is very important to keep track of your SEO efforts. Tools such as Google Analytics can come in very handy in this

2. Content marketing

Unlike traditional marketing where customers receive direct marketing messages, content marketing involves providing relevant and useful content. This kind of approach to marketing is especially ideal for businesses that want to build a reputation as experts in the industry. Here are some tips for an effective content marketing strategy:

  • Explore different kinds of content – Content could be in form of an eBook, white paper, blog post or video. Take time to experiment with different types of content to see what works best for you
  • Be consistent – This is very important for successful content marketing. Whether you decide to share content on a daily or weekly basis, be sure to stick to your schedule. This will give your readers something to look forward to
  • Have a clear call-to-action – Let your readers know what you want them to do after reading your content

3. Social media marketing

This is a marketing strategy where social media networks are used to build relationships with customers and prospects. Networks such as LinkedIn, Google+, Twitter or Facebook can be very effective tools for connecting with people and building a brand. The following are some ideas for using social media marketing effectively:

  • Inject some personality – While using social media to promote your brand, you need to let your personality shine through. Don’t be afraid to share your photo or some personal details about yourself
  • Be relevant – You need to ensure that your content is relevant and helpful to your audience
  • Make use of contests – Running contests on social media networks is one of the best ways of engaging your social community

4. Email marketing

Email marketing involves building connections with customers and prospects using email communication. It is relatively affordable and simple compared to other kinds of online marketing. There are several tools out there that can be used to set up, manage and track an email marketing campaign. This includes Aweber, MailChimp, ReachMail and Campaigner.

Here are some suggestions for an effective email marketing strategy:

  • Don’t send unsolicited emails – Avoid the temptation of sending emails to people who have not signed up for your mailing list. Your emails will only be marked as spam, or deleted altogether
  • Send a test email – Before sending out an email to your entire mailing list, send yourself a test email first.  This will allow you to correct any mistakes
  • Update your mailing list – Keep track of the changes in your mailing list and update it accordingly. It does not make any sense to keep sending emails to someone who has already unsubscribed from your list
  • Make it mobile friendly – Nowadays, most people are using mobile devices to access their emails. Make sure all your emails are compatible with tablets and smartphones


Before embarking on any ecommerce marketing strategy, you need to figure out what you want to achieve. For example, is your aim to drive more traffic to your site or create increased brand awareness? Once you establish your objective, you will then be able to choose the appropriate strategy.