Content is very important for the success of any ecommerce site. In many cases, it is the site’s content which will determine whether visitors will end up making a decision to buy, or even return to the site. Here are some tips which will help you create great content, thus enhancing your chances of success.
1. Offer value
When prospects visit your site, they expect to find helpful information about your products. Therefore, you need to offer product descriptions which are well-written, relevant and current. Video and audio content should be well-edited and clear. However, don’t just copy and paste the manufacturer’s description. Instead, take time to create something that is unique. Being innovative and adding some personality to your content can make your site stand out from the competition.
Besides product descriptions, you also need to include user reviews in your product pages. Such reviews will help build trust in your brand, thus enhancing your chances of making more sales. Get in touch with previous customers and encourage them to share reviews after buying your product.
2. Optimize your content
Visitors normally use specific terms when looking for information on search engines. This is why it is very important to ensure that your content is search engine friendly. Carry out some research to find out the most popular keywords used for your product or niche. Once you identify these keywords, insert them strategically in your content. This will enhance your ranking, thus making it easier for people to find your site via search engines.
3. Be consistent
Adding fresh and unique content on your site on a regular basis will help you retain the interest of your visitors and keep them coming back for more. In addition, it will improve your ranking in search engines, thus making it easy for web users to find you. It is therefore very important to have a consistent publishing schedule which incorporates audio, video and written content. Besides promoting your business or product, it would also be advisable to keep visitors informed about recent developments in your industry or niche.
4. Make it shareable
One of the best ways of reaching a large audience is by having visitors share your content with their followers and friends on social media. Therefore, make sure your content is presented in a way which encourages sharing. For instance, you could create videos which present your business or product in a humorous or funny way. One in a while, write great how-to blog posts or announce special discounts on some of your products. This is the kind of content which visitors are likely to share with others. Don’t forget to include share buttons at the end of your posts.
5. Create content which converts
The main aim of your ecommerce site should be to convert prospects into buyers. Therefore, besides just offering information, your content should include a call to action which encourages visitors to make a purchase. Adding a ‘buy now’ button in your content will motivate visitors to take action right away. To create a sense of urgency, you could offer a special discount for a limited period. However, for visitors who are still hesitant, it would also be advisable to add links to other related content or products.