Starting a business blog is one of the best ways of reaching customers and thus enhancing sales. A blog which offers its readers valuable information consistently will continue attracting more and more visitors. However, many business owners struggle when it comes to creating new content on a regular basis.
The following are some great sources where you can get new content ideas for your blog.
1. Product information
A blog offers a great chance for writing insightful posts about your products or services. However, don’t make the mistake of just posting direct sales pitches. Instead, provide information which could be useful to your readers. For instance, if you sell computer accessories, you could write about the benefits of each accessory, as well as do-it-yourself tutorials. If you are dealing in fitness equipment, you could write posts explaining the dos and don’ts for the different pieces of equipment. Your customers will grateful for such information and are likely to remain loyal to your business. However, don’t make the mistake of offering too much information since competitors can use it against you.
2. Client success stories
This can be one of the best sources of content for a business blog. Approach some of your satisfied customers and ask them to share their experience with your brand. These accounts can then be posted on the testimonials or reviews page of your blog. Customer testimonials will build the credibility of your brand and business, as well as enhance your sales.
A blog can help you keep customers updated on any new developments in your business, as well as the industry in general. You can write about leadership changes in your organization, new service or product launches, awards won by your staff or anticipated changes in the industry.
4. Special offers
Promotional events or special offers can be a great way of direct marketing, albeit under a guise. If you are holding a special event or running a contest, you can publish posts on your blog explaining how people can participate. However, avoid having special offers too frequently since this will eliminate the excitement factor.
5. Answer comments and questions from customers
In the course of operating your business, you are likely to receive a wide range of comments and questions from your customers. Such feedback can provide great ideas for insightful posts which answer the most frequently asked questions about your product or service, or tackle prevalent misconceptions about your business. With time, people will start recognizing you as an authority in the industry.