There are several ways in which you can make money with your site.
1. Text Link Ads
This is a method which many website owners use to monetize their sites. This method has the advantage of being non-intrusive. A website owner can sell text links using specialized networks or directly through his site. Text link networks and marketplaces include TNX, Text-Link-Ads, LinkWorth and Text-Link-Brokers.
2. PPC advertising networks
Some of the most popular PPC advertising networks include Google AdSense, BidVertiser, Chitika, Clicksor and Yahoo! Publisher Network. To join one of these networks, you simply sign up and then paste the code on your site. You will then receive relevant contextual ads (images or text) which will earn you money when they are clicked on.
With PPC advertising, profitability is determined by the volume of traffic to the site and the Cost Per Click (CPC) and Click-Through Rate (CTR). The site’s design will influence the CTR. Ads blended with content or positioned above the fold usually get high CTRs. On the other hand, CPC is determined by the niche of the site. Some of the most profitable niches are college education, financial products and mortgages. Tech-related niches usually have a low CPC.
CTR can also be influenced by the source of traffic. Organic traffic usually performs better than social media traffic.
3. CPM advertising networks
With these networks, you are paid depending on the number of page views (impressions) which are generated by the ads on your website. CPM is the cost per 1,000 impressions. CPM rates differ depending on the format of the ad, its position and the network. Some of the most popular CPM advertising networks include Burst Media, Casale Media, Tribal Fusion, Right Media and Value Click.
4. Affiliate marketing
Affiliate marketing has become an increasingly popular way of making money online. It involves affiliates selling a merchant’s services and products in return for a commission. Affiliates use tools such as product reviews, text links and banners to market products and services. Some of the most popular affiliate networks and marketplaces include ClickBank, Commission Junction, Link Share and Azoogle Ads.
5. Sponsored reviews
ReviewMe, PayPerPost, BlogVertise, Smorty and Sponsored Reviews are some of the well-known paid blogging and sponsored review networks. These marketplaces offer you the chance to write paid posts on a variety of subjects.
6. Direct banner advertising
Selling advertising space is a great way of monetizing your website. First, it allows you to determine your own rates and eliminate the middleman commissions. Website banner formats include the 120×600 skyscraper, the 728×90 leaderboard, the 125×125 button and the 300×250 rectangle.
The disadvantage of this method is that to get qualified advertisers, you require a large audience. In addition, much time needs to be invested in managing the banners, the sales process and the payments.