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Great Strategies for Ecommerce Marketing

Nowadays, there are thousands of businesses online selling all kinds of goods and services online. Therefore, to survive in this competitive field, you need to find effective ways of marketing your brand to customers and prospects. Here are some great strategies for ecommerce marketing: 1. Search engine optimization (SEO) SEO involves using different tactics to […]

How Bloggers Can Use Social Media Effectively

Nowadays, social media sites such as Google+, Facebook, LinkedIn and Twitter have millions of users. Therefore, social media is one of the most effective ways of promoting your blog. It allows you to reach a wider audience from all over the world and thus increase the readership of your blog. With time, the search engine […]

How to Stay Professional While You Work From Home

Nowadays, the phenomenon of working from home is becoming increasingly common. Working from home can give you a great sense of freedom, allowing you to be creative while working at your own pace. However, to remain productive, it is very important to maintain a sense of professionalism. Here are some tips for staying professional while […]

Factors to Consider When Selecting Ecommerce Shopping Carts

One of the most crucial decisions you need to make when building an ecommerce platform is what kind of shopping cart to select. You could go for hosted platforms such as Volusion and Shopify, or open source carts like ZenCart and Magento. Alternatively, you could hire an expert to create a custom-built solution. With the […]

How to Use Email Newsletters Effectively as a Marketing Tool

The success of any business is determined by its ability to retain existing customers, as well as attract new clients. One of the best ways of keeping in touch with customers and prospects is through email newsletters. When used properly, such newsletters can be a very powerful tool for marketing a product, service or company. […]