7 Reasons Why Your Business Needs Google AdWords

 

Google AdwordsImage courtesy of Flickr, meneame comunicacions, sl

As a business owner, marketing ought to be right up there at the top of your priority list. After all, if people aren’t seeing your product or service, they simply can’t take advantage of it. Do you want to increase sales? (I hear a resounding YES, I’m sure) Well, one thing is for sure:

You must have a rock-solid marketing plan – and this includes digital marketing.

Get Google AdWords on your side!
The reality is that every small business needs Google AdWords on their side. If you’ve gone through the process of creating an online marketing strategy and you’re not using Google AdWords, you’re missing out.

Now, perhaps you think that investing in Google AdWords is a waste of money. We understand there are some that feel like forking out money for marketing feels a lot like hitting the casino.

However, the truth is that Google AdWords is a sound investment. It’s a highly effective tool that gets your business in front of the people who most want your product or service. That’s simply how it works.

In a nutshell, Google AdWords is one of the best methods for driving traffic. And, as you know, more traffic equals more opportunity for sales.

Today, let’s discuss reasons why your small business needs to seriously incorporate Google AdWords.

1. Google AdWords capitalizes on intent marketing

Everyone would love to show up on the first page of Google when someone does a search query. However, with thousands upon thousands of competitors out there, getting ranked in the top 10 isn’t always feasible for many businesses.

Fortunately, Google AdWords can help your customers right at the very time they’re seeking your product or service. This is called intent marketing. Ok, here’s the scenario: You’re surfing the net for vacation spots for your next vacation. Then, your eyes are drawn to an ad where you get 50% an all-inclusive resort that you’ve wanted to go to for a while. You click on it, and wallah. Google AdWords worked their magic for that particular resort.

Google knows what you’re looking for, so it’s strategically places ads while you’re browsing that will pique your interest. Those are Google AdWords campaigns that show up in your life with products or services that you’re interested in right now.

The good thing about Google AdWords is that you can compete with those large businesses who have been in the game for a while on the same level. Your ads will show up along with those hotshot competitors, so that your audience has a chance to see what you are offering too.

2. Google AdWords allows you to target your area 

If your business is local, such as a real estate company, Google AdWords will enable you to target potential customers locally. You can target a country, county, or city. You can also exclude certain locations if you wish. Along with locality, you can target things like income level, age, or sex.

3. With Google AdWords, you can target your keywords

Google AdWords is all about keywords. Before you even begin an AdWords campaign, you want to spend quite a bit of time researching and targeting the best keywords for your business or service. When you use Google AdWords keyword tool, you’ll get suggested keywords for each ad group that you create. If you’re not sure how to use the Google AdWords tools, consider hiring a PPC Marketing Agency.  Why? The more refined your keywords, the more likely you will reach the right customers that are seeking your products at that moment.

4. Google AdWords gives you mobile optimization options

Let’s say that you have a local florist shop and someone is walking around in your city looking for flowers for their spouse. If they’re on their mobile phone and do a Google search for flower shops, if you’ve optimized for mobile options, you may very well show up first in their search results. (Score for you!) You will have the option to focus more heavily on mobile users over computers or tablets when you set up a campaign.

5. Google AdWords allows you to analyze and measure everything

There’s no sense doing a Google AdWords campaign if you’re not going to measure your results. Fortunately, Google AdWords allows you many customizable options that will help you analyze and measure everything from your dashboard.

  • You can see how much traffic is going to your website.
  • You can analyze whether you’re making a return on your investment or not.
  • You can check your conversions and sales numbers.
  • You can check click-through rates and gauge reports of all kinds
  • You’ll also be able to track your keywords and see which ones are doing well for you.

You don’t have to be an analytical geek either. (Though such fine marketing professionals do come in handy). You can learn to navigate much of data yourself over time.

6. Google AdWords allows you to customize your budget anytime

This is a wonderful plus for Google AdWords. You can increase or decrease your budget as you go along on each Google AdWords campaign. This means that if your campaign is doing poorly, you can change it up and try something different. Or, you can completely cancel the campaign.

Many businesses begin with a certain amount of money per day for their budget. If you do, be sure to check to see how you’re doing regularly, so you can adjust accordingly as you see what’s working and what’s not.

7. Google AdWords allows you to use more than one campaign

With Google AdWords, you’re not limited by just one campaign. You can run multiple campaigns using various keywords for various products or services.

For example, if you’re selling riding lawn mowers, one campaign you may set up an ad group to target “riding lawn mowers” and related keywords. You may also target “lawn maintenance” and related keywords. Use as few or as many AdWords campaigns as you like.

Conclusion

Essentially, every business can benefit from using Google AdWords, as marketing campaigns are a necessity when it comes to reaching more customers,driving more traffic to your website, and increasing your sales. Continue to educate yourself on how Google AdWords can increase sales and help your business.

Keep in mind that there are marketing professionals willing and ready to assist you with your Google AdWords campaigns. If you’re not sure what you’re doing, it’s best that you either continue to learn before jumping out, or hire a professional. You certainly don’t want to waste your money with a hit-and-miss kind of campaign.

Google AdWords has proven to be a successful marketing tool for millions of businesses. As a business owner, get off the sidelines and get in the digital marketing game!

Proven Strategies for Generating High Quality Leads through Social Media

proven-strategies-for-generating-high-quality-leads-through-social-media-img

Every online business needs lead because they are a necessity. Leads, or otherwise called Sales Contacts, are crucial parts of owning an online business because they are comparable to customers and clients, except that they can be either regular people or companies. Without them, you’d have no revenue and no customer base without which the company would perish. It’s important to know how to generate these leads and where to start because a good strategy makes all the difference. Proper planning is necessary for lead generation, and you’d be wise to explore a bit about leads yourself, so you get as much knowledge and information as possible. We’re here to help you get a head start!

Here are several proven strategies for generating high-quality leads through social media.

  1. Pick the right social media channel

Social media plays a huge role in lead generation, so much so that not having social media presence is extremely detrimental to your company. The best possible thing you can do is open up a social media account for your business and engage your customers. You will need to communicate with them and bring both of you closer to build some mutual respect that goes a long way. However, you don’t need a profile for every single social media channel or website; it’s simply not necessary. Having a presence on one or two social media channels is a great starting point. You should also learn how to make a blog because blogs are an even greater way of connecting with your customers. Once you establish a strong enough presence, the lead generation will start getting better and better with time.

  1. Make your landing pages social

Landing pages are not necessary but are recommended. However, if you do plan to use a landing page, make sure to design it in a way that allows people to socialize. For example, don’t simply use a ‘news’ landing page (where you list various things but don’t leave any room for your customers to voice their opinion or engage with you). You can use it to approach customers through the use of newsletters and such. The more connected a customer is to your business, the higher the possibility that he/she will spread positive news about you, thus, generating new leads.

  1. For high-quality leads start with LinkedIn

LinkedIn is a great place to start when you’re searching for leads and lead generation. LinkedIn is an amazing platform where people from all over the world can connect with their business and work. This way, you’ll receive some highly professional leads because the people on LinkedIn know exactly how this works. If they like what you offer, you can be sure that they will help generate leads. Professional leads are a bit different than regular ones in a way that allows them to generate more traditional leads. After all, if another company decides to use your services or products, they will also notify (actively or passively) their customers of your company’s existence and potential.

  1. Connecting with your potential leads directly

Directly contacting your potential leads is a sign of professionalism and dedication. These traits are highly sought for so only positive things will come from this sort of action. We never recommend sending generic E-mails all the time because they are annoying and most people will simply mark it as spam. This is the same behavior that should be avoided when it comes to other places as well, not just an E-mail environment. Constantly posting the same things on your social media channels is also a bad idea. You’ll need to be creative!

  1. Investing lead generation on Facebook

Even though most companies don’t like Facebook, there’s no question that it’s a surprisingly powerful tool for lead generation and marketing campaigns. Truthfully, more and more companies are opening up personal profiles/pages on Facebook to connect with their customers even more. Facebook lead generation is quite efficient – you post various interesting topics daily, and your customer number will keep increasing. This is because people love to check out new things and your job is to keep things fresh and exciting enough. That way, your customers will generate new leads for you without much of a hassle.

  1. Send social media users to your blogs

Your blog is your voice so use it wisely. Don’t simply focus on the usual social media channels; divert that audience towards your blog. You’ll have much more freedom on your blog, plus, you’ll be able to generate leads more effectively. Another added benefit is the use of various insight tools that help you see how your blog is doing. The trick is in being able to combine all social media platforms into one massive lead generation tool!

 

Julian Hooks is an expert writer who writes on different categories like start blogging, content writing, blog design and much more. His writing is not only descriptive but also meaningful. He loves to share his ideas on different categories.

Converting Videos Using Movavi Video Converter

MovaviVideo compatibility can be a pretty tricky issue to deal with – especially on certain devices. With a computer you may be able to tackle it by downloading special players, but with mobile devices, set top boxes and DVD players that may not be an option.

On top of that even if you mainly watch videos on your computer, after a while it will get tedious having to download new players and keep track of what formats they play. Instead of going down that route, the more efficient solution is to simply convert your videos into compatible formats.

If you’re worried that converting video formats sounds complicated and a bit too technical, rest assured Movavi Video Converter will simplify it. Because of its intuitive design and user-friendly nature, you won’t have to deal with any of the technical aspects at all – unless you choose to.

Assuming you would like to convert a video from one format to another, all you need to do is add it to Movavi Video Converter and select the format that you want. Once you do that, you can click on the ‘Convert’ button and wait as it immediately converts your video.

In some cases you may not be sure which format would be best for a particular device or platform, and that is where Movavi Video Converter’s built-in presets will come in handy. By selecting one of them it will automatically optimize the video format and settings accordingly.

Of course if you prefer you could adjust any of the video settings manually, and may want to do so to compress it by altering the bitrate, frame rate or resolution. When you adjust the resolution in Movavi Video Converter you could also alter the aspect ratio by following the instructions at www.movavi.com/support/how-to/converting-with-correct-aspect-ratio.html.

On top of acting as a video converter, Movavi Video Converter also has several other interesting features that will let you:

  • Convert audio and image files to different formats.
  • Create animated GIFs out of video clips.
  • Grab screenshots from frames of video.
  • Extract audio tracks from videos.
  • Enhance the video quality and fix shaky segments.
  • Insert text and customize it to create unique captions.
  • Cut and join video segments to remove unwanted parts or merge clips together.
  • Crop or rotate the frame and orientation.

As you can see Movavi Video Converter covers far more than video conversions, and can be used to handle all your media files to ensure they are compatible and even edit them if need be. All said and done its versatility will definitely come in handy at some point or other, and you may even find that it opens up some interesting possibilities that you may not have considered in the past. This tool could especially be useful when it comes to video marketing.

A Guide To Successful Conversion Rate Optimization

Conversion2

IMAGE: MASHABLE COMPOSITE ANATOLIY BABIY/GETTY CREATIVE

Many businesses build websites for the sake of having a website. This can be a waste of valuable time and resources, especially when there aren’t clear cut goals on what the website is for.

Simply put: if your website isn’t leading to better business, it’s time to rethink your overall strategy.

The most effective websites are structured according to a set purpose. They do exactly what the business needs. In order to get better results out of your website, you need to understand what kind of conversions you want to make. All this can be done with a proper Conversion Rate Optimization plan.

What Is Conversion Rate Optimization Or CRO?

Conversion rate optimization is the “art and science of getting people to act once they arrive on your website” (Tim Ash, CEO of SiteTuners). The desired result could be a number of things from purchasing a product, subscribing to a podcast, donating to a cause, downloading an ebook, or entering an email address.

CRO involves making sense of user feedback and analytics to improve your website’s effectiveness. The better your CRO, the more conversions and the more business your website generates.

Here are some tips for effective and efficient website CRO.

  1. Identify Key Metrics And Analytics

Effective CRO begins with identifying Key Performance Indicators (KPIs). This step is about asking the questions, “What do I want to measure?” and “How can I measure it?”

Having a concrete metric for success allows you to develop clear steps toward your goal. Whether it’s selling more t-shirts, gaining more blog subscribers, or getting more registrations, understanding what you want out of your website helps you plan your CRO strategy more deliberately.

Once you have a goal in place, you can easily distinguish necessary elements in your website from unnecessary ones. Moreover, reducing your website to the bare essentials eliminates the obstacles and distractions your customers might encounter.

Need help sorting out your KPIs and Analytics? WebsiteSpot offers on-page optimization and link building among other services.

  1. Understand Your Audience

CRO experts define an audience using an imaginary persona. It pays to be ultra-specific with your projected customer’s persona. Here’s an example:

Arthur is 34 years old and lives in LA. He’s a Stanford grad with a degree in Engineering. He works as an IT consultant for a He’s into sports and watches Monday Night Football with his friends. Because he just recently got out of a long term relationship, he’s looking forward to travelling and investing in himself for a change. He also recently got a gym membership so he can get back in shape.

Building a customer profile allows you to zoom in on common personality traits shared by your potential audience. By understanding your audience’s likes, dislikes, interests, aspirations, etc. you can better structure your website to meet their needs. Things as simple as which colors, images, and words are suitable for your potential audience plays a major role in converting more customers.

  1. Perform Tests

How do you know for sure that your CRO is effective? There’s no other way but to test it out.

One of the most effective ways to refine your CRO is to perform multivariate tests on your interface one element at a time. It could be as simple as testing a red button vs. a blue button or an image vs. text.

Unless you test out your assumptions, you’ll never know for sure what works and what doesn’t. What is more, constantly weeding out non-performing elements leaves you with the stuff that actually works.

If you’re unsure where to start, web hosting companies help you build your website from the ground up with services that range from CRO to Pay-Per-Click management, cheap domain registration, and digital marketing.

Are You Making These 6 Common Hiring Blunders?

Hiring Mistakes to Avoid

Source: Mashable

The process of hiring new employees is very crucial for large companies as well as small businesses. Getting the right talent can boost your profits, as well as enhance the reputation of your business. However, hiring the wrong people can have very detrimental effects.

Here are some of the blunders you need to avoid when hiring staff:

  1. Trusting first impressions too much

Many employers have a tendency to trust their gut instinct too much when hiring employees. As a result, they are likely to hire staff because they like them, rather than on the basis of their experience and qualifications. However, just because someone has good eye contact, a firm handshake or a pleasant personality does not mean that they are competent for the job. Hiring on the basis of first impressions only could prove disastrous for your business.

  1. Not checking references

Though checking references can be a very time-consuming task, it should not be overlooked. Be sure to contact the colleges and schools listed in the resume to verify the certifications and degrees listed in the resume. In addition, get in touch with former employers to get information about the candidate’s performance. Following up on references provided will help you make a more informed decision when hiring. Fortunately, employment agencies such as Workfast can help you find workers that are already pre-qualified.

  1. Failing to consider cultural fit

Besides having the right qualifications and skills for the job, the right candidate for the job should also be able to fit into your company’s culture. Will they be comfortable in the company’s working environment? Will they be able to interact effortlessly with other colleagues, customers and clients? These are the questions you need to ask yourself during the interview. One of the best ways of assessing cultural fit is by involving current employees in the interview process.

  1. Talking too much

An interview is an opportunity to get to know more about the job candidate. Therefore, be sure to talk less and listen more. Your responsibility is to initiate conversation and let the candidate do all the talking. Give them enough time and avoid the temptation of rushing the interview. What they say will give you an idea of whether they are the right or wrong candidate for the position.

  1. Not having clearly defined job responsibilities

Before embarking on a recruitment exercise, you need to decide exactly what you want. Clearly outline what the job involves, what skills and qualifications are needed, who the employee will report to and the kind of personality required for the job. A well-written job description will not only help you attract the right candidates, but will also make it easy for you to assess their suitability.

  1. Ignoring internal candidates

At times, the right people for the job are right there in your company. However, many employers tend to overlook current employees in favor of external candidates. This not only demotivates employees, but also robs you the opportunity of recruiting the best talent. It would therefore be advisable to advertise for jobs both internally and externally.