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As a business owner, marketing ought to be right up there at the top of your priority list. After all, if people aren’t seeing your product or service, they simply can’t take advantage of it. Do you want to increase sales? (I hear a resounding YES, I’m sure) Well, one thing is for sure:
You must have a rock-solid marketing plan – and this includes digital marketing.
Get Google AdWords on your side!
The reality is that every small business needs Google AdWords on their side. If you’ve gone through the process of creating an online marketing strategy and you’re not using Google AdWords, you’re missing out.
Now, perhaps you think that investing in Google AdWords is a waste of money. We understand there are some that feel like forking out money for marketing feels a lot like hitting the casino.
However, the truth is that Google AdWords is a sound investment. It’s a highly effective tool that gets your business in front of the people who most want your product or service. That’s simply how it works.
In a nutshell, Google AdWords is one of the best methods for driving traffic. And, as you know, more traffic equals more opportunity for sales.
Today, let’s discuss reasons why your small business needs to seriously incorporate Google AdWords.
1. Google AdWords capitalizes on intent marketing
Everyone would love to show up on the first page of Google when someone does a search query. However, with thousands upon thousands of competitors out there, getting ranked in the top 10 isn’t always feasible for many businesses.
Fortunately, Google AdWords can help your customers right at the very time they’re seeking your product or service. This is called intent marketing. Ok, here’s the scenario: You’re surfing the net for vacation spots for your next vacation. Then, your eyes are drawn to an ad where you get 50% an all-inclusive resort that you’ve wanted to go to for a while. You click on it, and wallah. Google AdWords worked their magic for that particular resort.
Google knows what you’re looking for, so it’s strategically places ads while you’re browsing that will pique your interest. Those are Google AdWords campaigns that show up in your life with products or services that you’re interested in right now.
The good thing about Google AdWords is that you can compete with those large businesses who have been in the game for a while on the same level. Your ads will show up along with those hotshot competitors, so that your audience has a chance to see what you are offering too.
2. Google AdWords allows you to target your area
If your business is local, such as a real estate company, Google AdWords will enable you to target potential customers locally. You can target a country, county, or city. You can also exclude certain locations if you wish. Along with locality, you can target things like income level, age, or sex.
3. With Google AdWords, you can target your keywords
Google AdWords is all about keywords. Before you even begin an AdWords campaign, you want to spend quite a bit of time researching and targeting the best keywords for your business or service. When you use Google AdWords keyword tool, you’ll get suggested keywords for each ad group that you create. If you’re not sure how to use the Google AdWords tools, consider hiring a PPC Marketing Agency. Why? The more refined your keywords, the more likely you will reach the right customers that are seeking your products at that moment.
4. Google AdWords gives you mobile optimization options
Let’s say that you have a local florist shop and someone is walking around in your city looking for flowers for their spouse. If they’re on their mobile phone and do a Google search for flower shops, if you’ve optimized for mobile options, you may very well show up first in their search results. (Score for you!) You will have the option to focus more heavily on mobile users over computers or tablets when you set up a campaign.
5. Google AdWords allows you to analyze and measure everything
There’s no sense doing a Google AdWords campaign if you’re not going to measure your results. Fortunately, Google AdWords allows you many customizable options that will help you analyze and measure everything from your dashboard.
- You can see how much traffic is going to your website.
- You can analyze whether you’re making a return on your investment or not.
- You can check your conversions and sales numbers.
- You can check click-through rates and gauge reports of all kinds
- You’ll also be able to track your keywords and see which ones are doing well for you.
You don’t have to be an analytical geek either. (Though such fine marketing professionals do come in handy). You can learn to navigate much of data yourself over time.
6. Google AdWords allows you to customize your budget anytime
This is a wonderful plus for Google AdWords. You can increase or decrease your budget as you go along on each Google AdWords campaign. This means that if your campaign is doing poorly, you can change it up and try something different. Or, you can completely cancel the campaign.
Many businesses begin with a certain amount of money per day for their budget. If you do, be sure to check to see how you’re doing regularly, so you can adjust accordingly as you see what’s working and what’s not.
7. Google AdWords allows you to use more than one campaign
With Google AdWords, you’re not limited by just one campaign. You can run multiple campaigns using various keywords for various products or services.
For example, if you’re selling riding lawn mowers, one campaign you may set up an ad group to target “riding lawn mowers” and related keywords. You may also target “lawn maintenance” and related keywords. Use as few or as many AdWords campaigns as you like.
Essentially, every business can benefit from using Google AdWords, as marketing campaigns are a necessity when it comes to reaching more customers,driving more traffic to your website, and increasing your sales. Continue to educate yourself on how Google AdWords can increase sales and help your business.
Keep in mind that there are marketing professionals willing and ready to assist you with your Google AdWords campaigns. If you’re not sure what you’re doing, it’s best that you either continue to learn before jumping out, or hire a professional. You certainly don’t want to waste your money with a hit-and-miss kind of campaign.
Google AdWords has proven to be a successful marketing tool for millions of businesses. As a business owner, get off the sidelines and get in the digital marketing game!