Nowadays, many people make money directly from their blogs. Selling advertising space is one of the most popular tactics for earning an income directly from a blog. Advertising space in a blog can be sold in many different ways. Some of the most common advertising strategies being used include the following.
1. Impression based ads
These kind of ads pay a commission for every visitor who sees the advertisement on the blog. The amount paid, which is very minimal, varies from ad to ad, and from program to program. Impression based ads work best for blogs which have a lot of traffic.
2. Contextual advertising
Contextual advertising programs are becoming increasingly popular with many bloggers. Programs such as YPN and AdSense have been a great source of income for many. Based on the content of your blog, these programs select contextually relevant ads to be displayed on your blog. All you need to do is just copy and paste the code supplied. The payment for these adverts is on ‘cost per click’ or CPC basis. Contextual ads work best for blogs which are focused on a specific niche subject, especially where there are services and products being offered. However, there are other ‘cost per click’ programs which are not contextual.
3. Text Ads
This is another great strategy for selling ads on your blog. The best thing about text ads is that they take little space and enable you to have control over which adverts to accept. Some of the most popular text advertising systems include AdBrite, Text Link Ads, Adzaar and Bidvertiser. The great thing about these systems is that they are completely automated and come with a pool of advertisers. All you need to do is just copy and paste code on your blog.
4. RSS ads
Nowadays, many web users are reading blogs through RSS feeds. This has led to an increase in the number of adverts appearing in the feeds. However, very few people are making a significant income from RSS ads. Some of the tools commonly used in RSS advertising include Pheedo and Feedburner.
Besides the ad systems mentioned above, there are many others out there which you could explore. This includes SearchFeed, RevenuePilotTextAds, Target Point, Kanoodle, OneMonkey, AdHearUs, AdGenta, YesAdvertising, , Clicksor and Intelli Txt.