Guidelines for Successful Sports Blogging

sports2Sports is a discipline that boasts millions of followers worldwide. As a result, there is a high demand for sports updates both online and offline. If you love sports as well as writing, you could consider launching a sports blog. Here are some great guidelines for successful sports blogging.

1. Choose a niche

The first step to starting a sports blog is deciding what you want to write about. It would be advisable to go for a narrow niche rather than a broad topic. For instance, instead of writing about all the teams in the Spanish La Liga, you could choose to focus on one specific team. Alternatively, you could focus on the goal keepers or the youngest players in the league. Finding a unique angle will make you stand out from other sports blogs, and enable you to attract a specific audience. With time, people will begin seeing you as an authority in that niche.

2. Write often

Your readers will want to receive up to date information on a consistent basis. If they don’t get what they are looking for on your blog, they will simply go elsewhere. It is therefore very important to update the content on your blog frequently, preferably daily. Have a consistent schedule for publishing posts. For instance, if you decide to post twice a week, you could schedule your posts to go live on Thursdays and Mondays. This way, your readers will know when to expect updates.

3. Use images

‘A picture is worth a thousand words’. This statement rings true when it comes to sports blogging. Including a clear video clip or image to your post is one of the best ways of capturing the attention of your readers. This will also enhance the chances of your post being shared with others. If you decide to use photos from other sources, remember to give full attribution to the relevant website or photographer.

4. Contribute guest posts

Besides writing for your own blog, it would also be advisable to contribute guest posts to other people’s blogs. Guest posting allows you to build a reputation as an expert in your niche. In addition, it gives you an opportunity to attract more traffic to your own blog.

5. Promote your posts

After publishing posts on your blog, take time to share them on social media networks such as Facebook, Twitter   and Google+. Don’t forget to take advantage of social bookmarking sites such as Digg, StumbleUpon and Tumblr. Sharing your posts will enable you to reach a wider audience. Remember to respond promptly to comments left by your readers.

6. Monitor your progress

There are various tools online that can help you keep track of your blog’s performance. Alexa will show you where your blog ranks among others in the world. Google Analytics will help you keep track of statistics such as the number of page views and bounce rate. Being aware of your blog’s performance will show you what works and what doesn’t.


Building a successful blog takes a lot of hard work, time and dedication. However, if you stick to it long enough, you will reap good returns.

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