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Guidelines for Creating Effective Mobile Sites

mobile site designMobile devices such as smartphones and tablets have made it easy for people to access the internet. However, many website owners fail to take into account mobile users when implementing their designs. As a result, navigating such sites using mobile devices can be a very frustrating experience. Here are some tips which will help you design a more effective mobile interface, thus enhancing the usability of your site.

1. Get familiar with your users

Before designing your mobile website, you need to first get to know the people that are going to use it. There are different usability testing tools out there that can help you collect data from potential users. Find out what design elements your target audience would prefer on the site. Use this information to build a site which has a user-friendly interface.

2. Make it accessible

Your mobile site should be designed in a way that allows users to access and navigate the interface intuitively and freely. This will make it easy for them to find that they are looking for. Avoid cluttering your page with too many elements. For instance, using drop down menus will allow you to have a clean and professional looking design. Hide widgets and features which are rarely used. Keep your forms short and to the point. Make sure your text is legible and images clearly visible. Finally, make sure your scrolling is in one direction, preferably vertical. Users will get frustrated if they also have to scroll horizontally to access your content.

3. Keep web pages small

A site designed for viewing on PCs or laptops can have large pages with a lot of content. However, this would not be appropriate for mobile sites. Users of mobile devices would have a hard time reading lengthy blocks of text. In addition, having too much text on a single page can significantly slow down its loading speed. Therefore, it would be advisable to split a standard web page into several mobile pages. At the end of each section, you can add a ‘read more’ button. To give visitors a reason to read further, make sure the content that appears first on your page is high priority. Avoid using too many images since this will clutter your pages and slow down the loading time.

4. Use colors appropriately

When it comes to mobile website usability, color is very important. You can use different colors to communicate different kinds of information. However, make sure there is a clear contrast between your text and background color. Dark text should be used against a light background and vice versa. In addition, you need to ensure that there is a proper contrast with other elements in your design.

5. Test

It is very important to test your mobile site design on a continual basis. This will enable you to identify and fix any potential problems, thus enhancing the quality of your site. Be sure to test your site on multiple mobile devices. Adjust your settings to ensure that your site runs properly on different operating systems, screen sizes and resolutions.

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