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Google+ Tools for Analytics

Google plusGoogle+ is becoming an increasingly popular platform for many content marketers. When it comes to measuring the effectiveness of your marketing efforts on this platform, there are several metrics you need to consider. This includes:

  • Frequency of posts/content
  • Conversion rates
  • Shares
  • +1s
  • Number of followers/growth of followers
  • Referral traffic
  • Engagement
  • Impressions
  • Circle Rank

Here are some of the best Google+ tools for analytics:

1. Steady Demand

Steady Demand is a tool that comes with great analytics and audits features. The brand audit tool can be very useful for anyone who has a Google+ brand page and will help you find out what kind of posts work and which ones don’t. It will tell you if you have used a hashtag, if you have mentioned anyone and the length of your post. The paid version of Steady Demand offers you a full dashboard which can help you analyze your performance.

2. CircleCount 

This is a very effective tool for analyzing your ranking in Google+. The results will be presented to you in a free and simple to use report. Some of the statistics which will be provided include your overall rank, your circle rank and your home country rank. In addition, you will see how many followers you have and how many people you are following. You can analyze data for a year, month or even week. The chart generated by CircleCount can help you keep track of your followers’ trends and patterns. For instance, you will see the seasons when follower rates tend to decrease or increase.

3. Recommended Users

This tool divides Google+ users into different categories where users are ranked on the basis of their influence. Recommended Users can be useful for both individual and brand user profiles. Besides finding influencers to follow, this tool will also help you determine your level of influence in your industry.

4. All My + Statistics

All My + Statistics is a free tool which can help you analyze anyone’s Google+ profile and content.  It provides data about most popular posts, as well as total number of shares and +1s. In addition, you can see who is sharing your content and compare two different profiles side by side. This tool comes with great features and is very simple to use.

5. Simply Measured

You can use this tool to get a free report on your Google+ brand page. It offers data on comments, top user, keywords and engagement rates. Just like All My + Statistics, Simply Measured is very easy to use. All you need to do is enter the URL of the page you want to analyze. However, this tool generates reports for Google+ pages which have less than 100,000 circles. In return for getting a report, all you are required to do is follow Simply Measured on Twitter. This is very little to ask for considering the amount of data you will get.

So, which of these Google+ tools do you use to measure your performance? Share with us in the comments section below

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