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GetResponse vs Mailchimp: Which is Better?

Mailchimp vs Getresponse

MailChimp and GetResponse are the two of the most popular email service providers (ESPs) in the market. Though they are similar in many ways, each has its own unique features. Here is a comparison of these two ESPs:

Interface

MailChimp and GetResponse come with very different user interfaces. MailChimp uses a ‘big and bold’ approach which involves presenting data, stats and menus in big fonts. It also comes with a ‘wizard’ which can help you modify the appearance of your interface. However, GetResponse comes with a more conventional interface which makes use of drop-down menus. Since things are moderately sized, you don’t have to scroll much in order to see particular data or features.

Pricing

Getresponse pricing

GetResponse bases it pricing on the list size. The plans range from $15 per month for 1,000 subscribers to $450 per month for 100,000 subscribers. However, customers who choose to take an annual plan receive an 18% discount.

mailchimp pricingOn the other hand, MailChimp has three plans; Entrepreneur, Growing business and High volume sender. If you have 2,000 subscribers or less, the first two plans allow you to send up to 12,000 emails monthly at no cost. However, you will be required to pay a small monthly fee to send unlimited emails. The high volume sender plan is more costly and designed for large companies that send millions of emails per month.

Support

Both email service providers offer great support via live chat, phone and email. In addition, you can watch video tutorials and find quick answers to different frequently asked questions (FAQs) on different topics. However, GetResponse goes a step further to offer support in different international languages including French, Chinese, Italian, English, German, Russian and Polish. In addition, GetResponse hosts regular webinars which participants can attend at no cost.

Email analytics

MailChimp and GetResponse come with a wide variety of tools which allow you to track stats such as unsubscribes, clickthroughs and open rates. Monitoring such stats will give you an idea of what works and what doesn’t, thus giving you an idea of how to improve your marketing campaigns. The great thing about GetResponse though is that it automatically creates segments of people who took certain actions. This makes it easy for you to send follow-up offers or reminders to the appropriate contacts.

Split testing

Split testing involves trying out different variations of your email to find out which is the best performing. With MailChimp, you can only split-test two versions of your email. However, GetResponse allows you to split-test as many as 5 versions of your email. In addition, you can compare several variables including day of week, time of day, subject line and content.

Mobile responsiveness

Nowadays, more and more people are accessing emails using their smartphones. Both MailChimp and GetResponse allow you to create emails which are optimized for mobile devices. However, the great thing about GetResponse is you can preview the mobile version in real time as you create your email. MailChimp also allows you to preview the mobile version, although after a few clicks.

Templates

Both email service providers come with a wide range of quality templates which make it easy for you to create great-looking emails. Most of the templates can be easily customized to achieve the result you desire. However, you don’t have to use the ready- made templates provided. Both MailChimp and GetResponse give you the option of creating your own template using HTML code

Landing page creation

The landing page creator is a feature that is only available in GetResponse. In 10 minutes or less, you can use the drag and drop editor to build and publish high converting squeeze pages, video pages and sales pages. You can choose from a wide range of inbuilt web forms, mobile-ready templates and optimization tools. However, to enjoy unlimited functionality, you will need to pay for the full featured add-on.

Conclusion

Though both email service providers come with amazing features, GetResponse is clearly the better option. With its unique features such as the landing page creator, split-testing functionality and user-friendly interface, it offers much more value for your money. In addition, GetResponse offers 30-day trial period within which you are allowed to test all the features, unlike MailChimp where some features cannot be tested.

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