One of the most crucial decisions you need to make when building an ecommerce platform is what kind of shopping cart to select. You could go for hosted platforms such as Volusion and Shopify, or open source carts like ZenCart and Magento. Alternatively, you could hire an expert to create a custom-built solution.
With the many options available, choosing a shopping cart which is suitable for your ecommerce platform can be a confusing and frustrating experience. Here are some things you need to consider when making your decision:
Since ecommerce involves making payments online using credit cards, security is a very important consideration. In the past few years, there have been many cases of people falling victim to credit card fraud or identity theft. As a result, many customers will not be willing to buy from your site until they are sure that their safety is guaranteed. Therefore, make sure you select an ecommerce cart which has been proven to be secure.
2. Ease of maintenance
With time, your business is likely to grow and expand as your product range increases. You should therefore choose a shopping cart which can be easily upgraded with as little effort and cost as possible.
For your site to stand out among many others, it needs to have a distinct and personalized layout. Make sure your shopping cart has features which will allow you to customize it accordingly. However, the design should not only be unique, but also simple enough for customers to use.
4. Search engine optimization
It would be pointless to have great features if people cannot find you using search engines. It is therefore important to select a shopping cart which is SEO friendly. Being able to add meta data, modify your URLs, perform on-page SEO and choose your own keywords will greatly enhance your visibility in search engines.
You need to find a shopping cart which is compatible with the system of your fulfillment company. This will allow you to receive real-time and accurate updates about your orders. Carry out some research to find which platforms will integrate best with your fulfillment company.
It is inevitable that you will experience problems with your shopping cart at one time or another. Before settling for any ecommerce platform provider, you need to find out what kind of support is offered. One of the best ways of doing this is by visiting online reviews to find out what other users have to say about the company. If many people are complaining about a particular platform provider, it would be advisable to avoid it.