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Ecommerce Sites – Tips for Link Building

E-commerce SiteWhen it comes to search engine optimization, back links are very important. For your e-commerce site to have a good search engine ranking, it should have a good number of quality links pointing back to it. However, these should not be links generated through spamming or paid links.

The following are some of the tactics you can use to generate high natural high quality links.

1. Offer products for review

Compile a list of the leading bloggers in your field and send them complimentary products for review. However, this strategy is not likely to be successful if your product is not unique. Therefore, to get the attention of these top bloggers, you need to ensure that your product is outstanding compared to what is already on the market.

2. Share a coupon code

Nowadays, due to the difficult economic situation, online couponing has become very popular. Most people look for coupon codes before buying anything from a store. Therefore, you could consider creating coupon codes for your products and sending them to several coupon sharing blogs or sites. In many cases, such sites will allow you to include a link to your online store. This means that besides building links, you will also be able to enhance your brand awareness.

3. Join relevant business associations and organizations

Business associations and organizations which are relevant to your business can be a good source of quality links. When you join such organizations, you are likely to be allowed to include a back link to your site in the profile section. In addition, you will have the opportunity to interact with other people in your niche.

4. Donate to local non-profit organizations and charities

There are many non-profit organizations and charities which acknowledge donors by linking to their sites. Therefore, donating to such organizations is mutually beneficial. As you support the cause, in return you get a high quality link.

5. Start a blog

High quality content is one of the main requirements for getting natural links. Since many e-commerce sites lack quality content, they are not likely to generate links. Therefore, it would be advisable to have a separate blog which is updated regularly with SEO-friendly, fresh and unique content.

6. Offer customers special discounts

You could consider offering your current customers special discounts in return for them including a link back to your site on their blogs, or writing a testimonial for leading business directories such as Yelp and Google Places.

7. Organize/sponsor giveaways and contests

Sponsoring or organizing contests can be a very effective way of generating links. You could either run a contest on your blog by yourself or ask another influential blogger to do it for you. In some cases, you might be required to pay a fee to get the services of another blogger.

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