Nowadays, many people find it more convenient to buy products online rather than visit a brick-and-mortar store. As a result, there has been a huge influx of online stores selling all kinds of products. This has made it increasingly difficult for online store owners to attract customers to their sites.
The following are some tips which will help you attract traffic to your ecommerce store.
1. Have an attractive design
Even before reading the content, visitors will form a first impression of your store from the design. This is why it is important to invest in a professional and engaging design for your site. Make sure the layout is simple and easy to understand. Have a user-friendly navigation system which makes it easy for visitors to move from one page to another. It would be advisable to ensure that the most important information appears above the fold. This will enable visitors to view it without having to scroll down.
2. Promote your store
Even if your store has the most appealing design, you cannot go very far without promoting it. Starting a blog is one of the best ways of promoting your store. For example, if your online store sells women’s shoes, you could offer weekly DIY tips or celebrity fashion trends. Besides writing blog posts, you should also take time to advertise your brand through paid ads or free channels such as social media.
3. Network with others
No business can grow on its own. To enhance your chances of success, you need to form a strong network with other players in your industry. This might mean writing blog posts with links to others relevant sites. Alternatively, you could share or leave comment on other people’s blog posts. It would also be advisable to allow other bloggers to contribute guest posts. This way, you will be able to build a strong network. In particular, you need to identify experts in your industry or niche and find a way of getting them to link to you. One of the best ways of achieving this is by simply asking them for links. Getting links from such authoritative sites will improve the credibility of your site as well as enhance your ranking.
Besides online interaction, it would also be advisable to network face-to-face with other people by attending industry-related events. Developing a mutually beneficial relationship with like-minded individuals can help you improve your traffic significantly.
4. Encourage return visits
Prospects rarely make a buying decision on their first visit. You should therefore find a way of encouraging them to come back to you site. Even customers who buy need to be enticed to return for a repeat purchase. One of the best ways of bringing people back is by offering regular discounts and incentives. Make sure your site has a signup form where visitors can submit their contact details. In return for signing up, you could offer visitors a giveaway such as a free eBook. Having these contact details will enable you to keep your prospects and customers updated about any new offers.