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How to Choose an Email Marketing Service

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There are numerous email marketing providers out there which can help you create emails, send them out and measure your results. Some of the most popular include AWeber, MailChimp and GetResponse. However, to ensure the success of your email marketing efforts, you need to choose a provider that is a good fit for your business.
Here are some of the things you need to consider when choosing an email service provider:
1. Features
You need to find an email service provider which comes with comprehensive features for your marketing campaigns. Some of the features you need to look out for include mobile optimization, social media integration, A/B testing, autoresponders, drag and drop editors, inbox preview and email analytics. In addition, you need to look for a service that will grow with your business. As your mailing list and business expand, there should be an option for upgrading your plans.
2. Pricing
Though features are important, it is also important to consider the fees involved. Be sure to choose a plan which fits into your budget. Most providers will charge you a monthly fee based on the number of subscribers on your mailing list. However, if you are only sending a few emails to a small list, you can make use of free plans from providers such as MailChimp. If you don’t want to make a monthly payment, look for a provider that offers a pay-as-you-go option. This means that you will only be required to pay for what you use.
3. Image hosting
Placing relevant and quality images in your content can be a very effective strategy for capturing the attention of your subscribers. Therefore, you need to look for a service provider that allows image hosting. While some allow unlimited image hosting, others have a limit. The charges vary based on the number of MBs required. Be sure to choose a provider that offers an affordable hosting plan.
4. Ease of use
Be sure to choose an email service provider that has a user-friendly interface. For instance, most providers offer ready-made templates which allow you to create your emails easily without any need for coding. This will make your work much easier and allow you to spend more time on crafting your marketing messages. The good news is that most email service providers offer a free trial period within which you can test the usability of the interface.
5. Support
At one time or another, you will need some assistance from your email service provider. Therefore, be sure to choose a provider that offers excellent customer service 24/7. Preferably, support should be available via email, live chat and telephone. One of the best ways to ascertain the reliability of their support is by reading reviews from previous users. This will give you an idea of what you are getting into. It would also be advisable to go for a service provider that offers informative videos and tutorials.

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1 Comments

  1. Mitch says:

    Hey Charles,

    Most of Email ads I receive goes straight to Junk or the Spam folder, and the very rare emails that manage to get past those filters into my Inbox gets deleted right away.
    People Inboxes are over loaded with spam emails all the items and the majority of people label Email marketing as spam, so why do people still bother with that channel in the first place?
    Why would anyone would still even consider investing in Email marketing??
    Thanks.
    Mitch recently posted..Photo Scavenger Hunt with a Twist | Dating Ideas WorldwideMy Profile

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