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Archive for the ‘Social Media’ Category

Google+ Tools for Analytics

Google+ is becoming an increasingly popular platform for many content marketers. When it comes to measuring the effectiveness of your marketing efforts on this platform, there are several metrics you need to consider. This includes: Frequency of posts/content Conversion rates Shares +1s Number of followers/growth of followers Referral traffic Engagement Impressions Circle Rank Here are […]

How to Use LinkedIn Groups Effectively for Business

LinkedIn is a social media network which brings together professionals from various industries. One of the most prominent features of this social network is LinkedIn groups. These are virtual forums where like-minded individuals can exchange ideas on different topics of interest. Joining such groups is a great way of connecting with people, building relationships and […]

How Businesses Can Use Social Media Images Effectively

When it comes to digital marketing, images are very important. Images will grab the attention of your audience, send a clear message and encourage engagement. Nowadays, with mobile devices such as smartphones and tablets, it is very easy to take photos and instantly upload them to your social media profiles. Here are some of the […]

Guidelines for Social Media Marketing

In our time, many businesses are using social media marketing as a tool for promoting their products and services. Social media sites such as Twitter, Google+, Facebook and LinkedIn allow you to reach a wider and targeted audience with your marketing messages. Here are some guidelines which will guarantee the success of your social media […]

How Bloggers Can Use Social Media Effectively

Nowadays, social media sites such as Google+, Facebook, LinkedIn and Twitter have millions of users. Therefore, social media is one of the most effective ways of promoting your blog. It allows you to reach a wider audience from all over the world and thus increase the readership of your blog. With time, the search engine […]