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Archive for the ‘Small Business’ Category

A Guide To Successful Conversion Rate Optimization

IMAGE: MASHABLE COMPOSITE ANATOLIY BABIY/GETTY CREATIVE Many businesses build websites for the sake of having a website. This can be a waste of valuable time and resources, especially when there aren’t clear cut goals on what the website is for. Simply put: if your website isn’t leading to better business, it’s time to rethink your […]

Are You Making These 6 Common Hiring Blunders?

Source: Mashable The process of hiring new employees is very crucial for large companies as well as small businesses. Getting the right talent can boost your profits, as well as enhance the reputation of your business. However, hiring the wrong people can have very detrimental effects. Here are some of the blunders you need to […]

8 Must-Have Conversion Optimization Tools

When it comes to online marketing, getting many people to visit your site is not enough. You need to find a way of converting them to buyers. If you don’t drive up your conversion rates, then your business will not make a profit. Conversion rate optimization (CRO) is basically about enhancing the performance of your […]

Non-Disclosure Agreements for Small Businesses

A non-disclosure agreement (NDA), also known as a confidentiality agreement, is basically a legal contract that is meant to protect a company’s proprietary information. It is usually signed when two individuals or companies are getting into a business deal that involves disclosure of such information. You can hire a lawyer to draft your NDA or […]

A Simple Way of Split Testing Your Email Campaigns

Running email campaigns is one of the most effective ways of getting new customers, as well as repeat business. However, a successful email campaign requires understanding of the variables that drive conversions. What will make a recipient open an email, click to your landing page and eventually make a purchase? Split or A/B testing takes […]