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Archive for the ‘SEO’ Category

Are You Making These 5 SEO Mistakes?

With the influx of websites on the internet, organic visibility has become a major challenge for many site owners. If people cannot find you on search engines, you will miss out on valuable visitors or customers. To enhance your visibility, you need to ensure that your site is optimized properly on a regular basis. In […]

Be Safe from ‘Unnatural Link Penalty’ by Avoiding These Link Building Techniques

Google has very clear instructions on what it considers unnatural links. They are, links that attempt to ‘manipulate’ page rank, links that are bought or sold (in cash or kind including offers of free products to get a review and a link), ‘excessive’ link exchanges or creating partner pages solely to cross link. Google also […]

Guidelines for Optimizing Ecommerce Product Pages

Product pages play a very important role in the success of any online store. In these pages, prospects not only find details about products, but also begin the process of buying there. When a product page is done well, it enhances the chances of converting a customer to a buyer. However, if poorly done, it […]

How to Adapt the New Google after Penguin and Panda Updates

The recent Google Panda and Penguin updates resulted in a dramatic change in the search engine rankings of many sites. The Panda algorithm mainly deals with on-site SEO practices, whereas the more recent Penguin algorithm addresses off-site SEO practices such as backlinking. In the aftermath of these updates, many sites which were using black hat […]

SEO Guidelines for Small Businesses

With the thousands of websites out there in cyber space, promoting a business online has become increasingly competitive. Most small business owners find it difficult to market their products and services on the internet. The following are some SEO tips which will help you promote your site effectively. 1. Create great content Fresh, informative and […]