Category Archives: Internet Marketing

Tips for Promoting a Web Design Business

web designPromoting any business calls for a significant investment of effort and time, especially when getting started. In particular, promoting a web design business can be a very daunting experience, filled with many challenges. However, proper promotion will ensure a steady supply of clients, as well as boost the reputation of your business.

The following are some of ideas that you can use to promote your web design business.

1. Be prepared

Before doing anything else, you need to be prepared. You cannot begin promoting a business before you have made proper preparations. The first step is self-preparation, which includes honing your web design skills. In addition, you need to work on your branding, as well as have a strategy for growing your business. These preparations will help you start off on the right footing.

2. Identify your target

Having a specific target market will help you promote your business more effectively. For instance, if you are targeting educational institutions, you need to have several sample website designs which would be suitable for your audience. Carry out some research to find out what your clients need. This will enhance your chances of winning a contract.

3. Print many business cards    

To promote your business effectively, you need to print a good number of business cards. Carry them with you always since anyone you meet could be a potential customer. In addition, you could ask your friends or associates to give the card to other people who may require your services.

4. Start an email newsletter

An email newsletter can be a very powerful way of promoting your web design business. Get as many people as possible to join your mailing list. The newsletter will keep them updated on any special promotions you are running. In addition, you can share web-related tips and tricks, as well as the latest developments in the industry which your subscribers would find interesting.

5. Focus on the client

When you get in touch with clients concerning potential projects, you need to client-focused. Always place their needs first. Ask questions and clarify what exactly they require from you. Being client-focused will ensure the success of your projects.

6. Get active in social media

To get more exposure for your web design business, you need to have a strong social media presence. Social media offers you the opportunity to show off your work, as well as interact with your customers. You can share useful and interesting information with your audience. Take time to open accounts with the main social networks including Google+, Facebook, LinkedIn and Twitter.

7. Keep your site updated

As a web designer, it is important to have a professional site or blog which is regularly updated. This will enable you to win the trust of potential customers. For instance, you could decide to post every Wednesday and Friday. This way, your audience will have an idea of when to expect new articles.

8. Be persistent

As you promote your web design business, you need to remain persistent even when faced with opposition and hardship. When making a presentation to a client, don’t give up when things get difficult. Keep going until you win the contract. Explain clearly what benefits you can offer the client.

Tips for Creating and Promoting EBooks

EBook marketingIn recent years, the sales of eBooks have surpassed those of hardcover books. Publishing a book in digital format means that you don’t have to send query letters to publishers or spend money on printing copies of books which might not even be bought. Besides the cost of marketing, creating an eBook is virtually free. And the best part is that after making sales, you get to keep most of the profits.

The following are some tips which will help you succeed in marketing your eBook.

1. Define your target market

To get the attention of readers in the increasingly competitive eBook market, you need to define the specific audience you would like to reach. Nowadays, advise focused publications on topics such as beauty, weight loss, gardening or parenting are very popular. If you are a recognized expert in your field, you could write a book focused on individuals who would be interested in finding out the secret of your success. Having a blog which is covers the same topic will make it easier to promote the eBook.

2. Hire an editor

Deviating from the conventional publishing model is not an excuse to compromise on quality. Once your manuscript is complete, you need to identify a freelance editor who can evaluate the flow of your copy, cross-check facts, as well as proofread the final draft. Your professional credibility could be negatively impacted if your eBook is inaccurate and of poor quality. It is therefore very important to invest in the services of a professional editor. Such editors can be found in several online professional directories.

3. Price it properly

Do not get over-ambitious when deciding how much to sell your eBook for in online market places such as eBay or Amazon. Set a price which will motivate potential readers to purchase. If your eBook is a short romantic novel, you could consider selling it for about $2.99. However, if the book contains specialized information in a certain field, a price of $10 would be ideal. Such low prices are likely to inspire more sales.

4. Sell anywhere and everywhere    

The first place where you should sell your eBook is your blog or site. You could also consider marketing it on sites such as eBay, Amazon’s Kindle Direct Publishing, Lulu.com or Apple’s iBookstore. Affiliate programs can also be useful for getting other people to promote your book. All you need to do is open an account with affiliate programs such as Commission Junction or e-Junkie, and then invite other bloggers in your niche to promote your book.

Tips for Successful Content Marketing

Content MarketingIt has been said many times that ‘Content is King!’ However, if it does not have an audience, it is of no value. There are many people out there fighting for the attention of online audiences. This is why some marketing is important to get exposure for your content. Some people imagine that content marketing is a walk in the park and free, since no equipment or hardware is required. However, the fact is that content marketing is costly and requires a significant investment of effort and time.

The following are a few tips which will help you succeed in your content marketing endeavor.

1. Target less popular keywords

Don’t try to compete using keywords which are very common in your industry. Instead, go for long-tail keywords. For instance, you are likely to have more success with the keywords ‘Wedding planner in Kentucky’ compared to just ‘Wedding planner’. There are numerous free keyword tools online which you can use to establish which search terms people are using to find you. When you get something which is working, take time to figure out how it can be improved.

2. Understand your audience

Many inexperienced marketers make the mistake of targeting everyone who has money to spend. However, such a strategy only ends up watering down your message. Knowing your audience well will enable you to craft an appropriate message, thus enhancing the chances of conversion. When people read your targeted content, they are likely to share it with others, join your mailing list or even buy your products or services. This is why it is important to create marketing personas for your business.

For more about creating marketing personas, you can read my post ‘ Tips for Creating Marketing Personas’.

3. Stand out

Having a unique brand messaging is what will distinguish you from other players in your industry. Think of interesting methods which you can use to deliver your content. For instance, you could share stories or personal experiences which your readers can relate to. Alternatively, you could consider using infographics instead of posting lengthy and boring posts. You will have a higher chance of succeeding in your marketing efforts when people are able to connect with your content.

4. Be patient

You need to realize that it might take time before your content reaches a significant audience. Therefore, patience is very important for every content marketing campaign. Many people despair and give up after marketing their content for several months. Make sure you are not counted among the people who quit when their expectations were not met.

Don’t close that Facebook page, continue writing guest posts and don’t give up on your blog. When your content is not getting the attention it deserves, quitting might seem like the best option. Instead, take it as an opportunity to learn how you can improve your marketing strategy.

Tips for Creating Marketing Personas

marketing personaA marketing persona refers to a make-believe version of your clients or prospects which has character traits, as well as a name. Business owners use personas to direct their marketing decisions. To create personas for your different target markets, you need to have a good understanding of your audience.

Here are some questions you need to ask yourself when developing marketing personas:

1. What is their lifestyle?

This refers to the level of their income, as well as their attitude towards spending. Are they impulse buyers? Or do they plan carefully before purchasing anything?

2. What are their interests?

How do they spend their free time? Do they have any specific hobbies? Do they like participating in or watching sports? Are they religious? Do they love traveling? If so, what are their favorite destinations?

3. What are their demographics?

What is their gender? Where do they live? How much do they earn? What is their level of education? What is the number of people per household?

4. What is their attitude towards your products?

Do people like or loathe your products or services? What are their reasons? Is there anything hindering them from purchasing and using your products? On the other hand, what is their attitude towards your competitor’s products?

5. Who influences their choices?

Are they the main decision makers when it comes to product choices? Who do they consult before buying anything? Influencers can include friends, parents, children and spouses. The media, especially television and the internet, are also major influences.

6. Where are their sources of information about your product?

Do they carry out research on the internet? What kinds or words or phrases do they use to search on search engines? Do they get some of the information on social media channels?

7. What are their expectations?

What do they expect to get from your company? Do they want to get products at the lowest price possible? Do they need advice about using your products? Or do they just want to be a follower or fan?

8. What specific information are they looking for?

Do they want purchase information, product details, signup information, customer reviews or product support?

9. What are their past behaviors?

How have they been spending money on related products in the past? What exactly did they buy? Did they buy the product at the full price or at a discounted price?

10. What device are they using when looking for information?

Are they using a smart phone, laptop or desktop?

Once you have created your marketing personas, you will be able establish whether your marketing efforts are on track. Categorize your personas and use them to come up with appropriate marketing strategies for each product.

Ecommerce Sites – Tips for Link Building

E-commerce SiteWhen it comes to search engine optimization, back links are very important. For your e-commerce site to have a good search engine ranking, it should have a good number of quality links pointing back to it. However, these should not be links generated through spamming or paid links.

The following are some of the tactics you can use to generate high natural high quality links.

1. Offer products for review

Compile a list of the leading bloggers in your field and send them complimentary products for review. However, this strategy is not likely to be successful if your product is not unique. Therefore, to get the attention of these top bloggers, you need to ensure that your product is outstanding compared to what is already on the market.

2. Share a coupon code

Nowadays, due to the difficult economic situation, online couponing has become very popular. Most people look for coupon codes before buying anything from a store. Therefore, you could consider creating coupon codes for your products and sending them to several coupon sharing blogs or sites. In many cases, such sites will allow you to include a link to your online store. This means that besides building links, you will also be able to enhance your brand awareness.

3. Join relevant business associations and organizations

Business associations and organizations which are relevant to your business can be a good source of quality links. When you join such organizations, you are likely to be allowed to include a back link to your site in the profile section. In addition, you will have the opportunity to interact with other people in your niche.

4. Donate to local non-profit organizations and charities

There are many non-profit organizations and charities which acknowledge donors by linking to their sites. Therefore, donating to such organizations is mutually beneficial. As you support the cause, in return you get a high quality link.

5. Start a blog

High quality content is one of the main requirements for getting natural links. Since many e-commerce sites lack quality content, they are not likely to generate links. Therefore, it would be advisable to have a separate blog which is updated regularly with SEO-friendly, fresh and unique content.

6. Offer customers special discounts

You could consider offering your current customers special discounts in return for them including a link back to your site on their blogs, or writing a testimonial for leading business directories such as Yelp and Google Places.

7. Organize/sponsor giveaways and contests

Sponsoring or organizing contests can be a very effective way of generating links. You could either run a contest on your blog by yourself or ask another influential blogger to do it for you. In some cases, you might be required to pay a fee to get the services of another blogger.