Category Archives: Internet Marketing

Ecommerce Sites – Tips for Attracting Traffic

ecommerce trafficNowadays, many people find it more convenient to buy products online rather than visit a brick-and-mortar store. As a result, there has been a huge influx of online stores selling all kinds of products. This has made it increasingly difficult for online store owners to attract customers to their sites.

The following are some tips which will help you attract traffic to your ecommerce store.

1. Have an attractive design

Even before reading the content, visitors will form a first impression of your store from the design. This is why it is important to invest in a professional and engaging design for your site. Make sure the layout is simple and easy to understand. Have a user-friendly navigation system which makes it easy for visitors to move from one page to another. It would be advisable to ensure that the most important information appears above the fold. This will enable visitors to view it without having to scroll down.

2. Promote your store

Even if your store has the most appealing design, you cannot go very far without promoting it. Starting a blog is one of the best ways of promoting your store. For example, if your online store sells women’s shoes, you could offer weekly DIY tips or celebrity fashion trends. Besides writing blog posts, you should also take time to advertise your brand through paid ads or free channels such as social media.

3. Network with others

No business can grow on its own. To enhance your chances of success, you need to form a strong network with other players in your industry. This might mean writing blog posts with links to others relevant sites. Alternatively, you could share or leave comment on other people’s blog posts. It would also be advisable to allow other bloggers to contribute guest posts. This way, you will be able to build a strong network. In particular, you need to identify experts in your industry or niche and find a way of getting them to link to you. One of the best ways of achieving this is by simply asking them for links. Getting links from such authoritative sites will improve the credibility of your site as well as enhance your ranking.

Besides online interaction, it would also be advisable to network face-to-face with other people by attending industry-related events. Developing a mutually beneficial relationship with like-minded individuals can help you improve your traffic significantly.

4. Encourage return visits

Prospects rarely make a buying decision on their first visit. You should therefore find a way of encouraging them to come back to you site. Even customers who buy need to be enticed to return for a repeat purchase. One of the best ways of bringing people back is by offering regular discounts and incentives. Make sure your site has a signup form where visitors can submit their contact details. In return for signing up, you could offer visitors a giveaway such as a free eBook. Having these contact details will enable you to keep your prospects and customers updated about any new offers.

Content Creation Tips for Ecommerce Sites

ecommerce contentContent is very important for the success of any ecommerce site. In many cases, it is the site’s content which will determine whether visitors will end up making a decision to buy, or even return to the site. Here are some tips which will help you create great content, thus enhancing your chances of success.

1. Offer value

When prospects visit your site, they expect to find helpful information about your products. Therefore, you need to offer product descriptions which are well-written, relevant and current. Video and audio content should be well-edited and clear. However, don’t just copy and paste the manufacturer’s description. Instead, take time to create something that is unique. Being innovative and adding some personality to your content can make your site stand out from the competition.

Besides product descriptions, you also need to include user reviews in your product pages. Such reviews will help build trust in your brand, thus enhancing your chances of making more sales. Get in touch with previous customers and encourage them to share reviews after buying your product.

2. Optimize your content

Visitors normally use specific terms when looking for information on search engines. This is why it is very important to ensure that your content is search engine friendly. Carry out some research to find out the most popular keywords used for your product or niche. Once you identify these keywords, insert them strategically in your content. This will enhance your ranking, thus making it easier for people to find your site via search engines.

3. Be consistent

Adding fresh and unique content on your site on a regular basis will help you retain the interest of your visitors and keep them coming back for more. In addition, it will improve your ranking in search engines, thus making it easy for web users to find you. It is therefore very important to have a consistent publishing schedule which incorporates audio, video and written content. Besides promoting your business or product, it would also be advisable to keep visitors informed about recent developments in your industry or niche.

4. Make it shareable

One of the best ways of reaching a large audience is by having visitors share your content with their followers and friends on social media. Therefore, make sure your content is presented in a way which encourages sharing. For instance, you could create videos which present your business or product in a humorous or funny way. One in a while, write great how-to blog posts or announce special discounts on some of your products. This is the kind of content which visitors are likely to share with others. Don’t forget to include share buttons at the end of your posts.

5. Create content which converts

The main aim of your ecommerce site should be to convert prospects into buyers. Therefore, besides just offering information, your content should include a call to action which encourages visitors to make a purchase. Adding a ‘buy now’ button in your content will motivate visitors to take action right away. To create a sense of urgency, you could offer a special discount for a limited period. However, for visitors who are still hesitant, it would also be advisable to add links to other related content or products.

Guidelines for Optimizing Ecommerce Product Pages

ecommerce pageProduct pages play a very important role in the success of any online store. In these pages, prospects not only find details about products, but also begin the process of buying there. When a product page is done well, it enhances the chances of converting a customer to a buyer. However, if poorly done, it can have an adverse effect on the profitability of your business.

The following are some tips which will help you optimize the product pages of your online store.

1. Use professional images

Since prospects can’t touch products physically, they make their decisions based on what they see. This is why it is very important to have high quality photos on your product pages. Images are more likely to catch a customer’s eye than plain text. You need to keep this in mind as you create your product pages.

The photos used on you product pages should be clear and large enough. Include several shots showing the product from different angles and views. To ensure that your site looks professional, it would be advisable to have a standard size for all your photos. You could consider adding a zoom function to enable customers to look at the product in greater detail.

2. Apply search engine optimization (SEO)

The purpose of optimization (SEO) is to enhance the rank of your pages on search engines such as Google. A site which is optimized features prominently in search results, and can therefore be found more easily by web users. The first step to optimizing your product pages is to think of keywords which are relevant to your store and products. For instance, a store which sells web templates could use keywords such as web templates, HTML templates, flash templates, premium web templates etc. Once you have identified suitable keywords, you should then use them in your product name, product listings and product descriptions.

When it comes to naming your product, make sure you choose a unique name which will boost your rankings. Using generic names which have been used by many other businesses out there lowers your chances of appearing prominently in search engine results. For instance, if you sell men’s suits, don’t just name your page ‘Men’s Suits’. Instead, you could use a more unique and creative name like ‘Lanito Exclusive Men’s Suits’.

3. Use videos

Besides photos, videos can also be very effective in enhancing the customer’s visual experience. With modern technology, it is now easy to embed videos on your product pages. Videos not only attract customers and increase conversions, but also have immense SEO benefits. Product pages which have videos enjoy a much higher ranking than those that don’t.

One of the best things about videos is that they allow you to demonstrate your product. For instance, if you sell shirts, you can show a video of someone modeling them. This will give visitors an idea of how they would look wearing it. If your product is a tool, you can show how the tool actually works.

Tips for Building a Vibrant Online Community

online communityAn online community is very important for the success of your brand or business. Your online audience can help you build a strong online presence by supporting and promoting you. Here are some tips for building a vibrant online community.

1. Connect

Social media is meant to be just that – social. It offers you a great opportunity to build strong relationships with other people. However, this does not just happen automatically. You need to take time to connect with your followers, whether they are 50 or 500. Listen and respond promptly to their comments, grievances and compliments. Your followers will be happy to know that you are concerned about what they are saying.

2. Be authentic

When it comes to building an online community, authenticity is key. Feel free to share the challenges and failures which you have faced along the way. Being candid and transparent is one of the best ways of building trust in your brand. Your audience will become more convinced of your commitment to service and quality.

3. Be consistent

Consistency is very important. First, you need to be consistent in the messages being sent out regarding your brand. You can’t afford to say one thing about your brand today, and then say something totally different tomorrow. Making such a mistake can have a detrimental effect on the reputation of your business or brand. Secondly, you should be consistent in your posting. To retain the attention of your audience, it is vital to post as often as possible. However, don’t just post for the sake of it. Make sure everything posted is current and that it meets the needs of your audience.

4. Ask for help

Online communities are about sharing with each other and helping each other. Therefore, don’t be afraid of asking your followers for a favor once in a while. Whenever you share a post on your different social media profiles, feel free to ask your fans or followers to like it, repin it, +1 it, share it or retweet it. Many of them would be willing to spread the word, especially if you are providing great content.

5. Have fun!

Building online communities does not have to be all doom and gloom. Have fun while at it! If you keep bombarding your audience with information about your brand or business on a daily basis, they will eventually get bored and might lose interest. Once in a while, break out of the mold and share something different. This could be a funny quote, photo or anecdote. Engaging your online community on a lighter note is likely to enhance their loyalty to your business or brand.