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Archive for the ‘Internet Marketing’ Category

Great Strategies for Ecommerce Marketing

Nowadays, there are thousands of businesses online selling all kinds of goods and services online. Therefore, to survive in this competitive field, you need to find effective ways of marketing your brand to customers and prospects. Here are some great strategies for ecommerce marketing: 1. Search engine optimization (SEO) SEO involves using different tactics to […]

Factors to Consider When Selecting Ecommerce Shopping Carts

One of the most crucial decisions you need to make when building an ecommerce platform is what kind of shopping cart to select. You could go for hosted platforms such as Volusion and Shopify, or open source carts like ZenCart and Magento. Alternatively, you could hire an expert to create a custom-built solution. With the […]

How to Use Email Newsletters Effectively as a Marketing Tool

The success of any business is determined by its ability to retain existing customers, as well as attract new clients. One of the best ways of keeping in touch with customers and prospects is through email newsletters. When used properly, such newsletters can be a very powerful tool for marketing a product, service or company. […]

Guidelines for Crafting a Great Email Subject Line

An email marketing campaign is pointless if people don’t open and read the emails. The best way of getting recipients to open your email is by having a great subject line. If the subject line is not well-written, your email is likely to be deleted even before being read. Here are some tips which will […]

Common Video Marketing Blunders

Video marketing is a marketing strategy which involves promoting a service, product or business using videos. This form of marketing has become increasingly popular over the recent years, with many businesses using it to promote their brands. Videos which are educational, informative and entertaining can yield very significant results for any business. However, here are […]