Category Archives: Internet Marketing

Content Marketing Tips for Musicians

Music careerContent marketing involves promoting yourself by sharing free content. As a musician, this content could be videos on platforms such as YouTube, photos on Instagram, song clips on your site or text posts on your blog. Content marketing offers musicians several benefits:

  • Regular, good quality content can improve your search engine rankings. This makes it easier for people to find you
  • It allows you to build a stronger connection with your fans
  • It gives your fans a reason to come back for more
  • It is cheaper compared to other kinds of promotions
  • Content put out lasts long and can even be reused in future

The following are some ideas for using content to market your music:

Video based content

  • Behind the scenes videos of your concerts
  • Videos of your rehearsals
  • Behind the scenes footage of music video shoots
  • A video of you interacting with fans
  • Videos of you in the studio
  • A series of videos showing the progress of your projects
  • Videos of your fans singing or dancing to your song
  • A video of you talking about your preferred musical instrument
  • Video tutorial for playing your songs

Photo content

  • Photos of your studio sessions
  • Photos of yourself with fans
  • Photos of your upcoming single or album cover
  • Photos of you with famous artists
  • Photos of your recent concert
  • Throwback photos of you

Song based content

  • Song clips from your upcoming album
  • Streams of your latest song
  • Streams of other artists’ songs
  • Song lyrics
  • Music scores of your songs

General ideas

  • A poll to find out your fan’s favorite songs
  • A list of top 5 songs voted by you
  • Your opinion on a current debate involving your style of music
  • General music lessons e.g. in songwriting or vocal exercises
  • An article or video about your journey in music
  • Videos of you engaging in your hobbies
  • Posts about the inspiration behind your songs
  • A ‘Did you know’ article about yourself
  • A video or article about your objectives for the new year
  • Testimonials and reviews from your fans
  • Your review of another artist in your genre
  • A survey or quiz for your fans
  • Your response to another writer’s news article
  •  A photo gallery, video or article capturing a typical day in your life


Content marketing can be a very effective strategy for getting fans more involved in your music career. It would be advisable to post at least two pieces of content every week. Make sure the quality of your content is consistent. Have a small video camera or a camera phone with you at all times ready to capture an opportune moment. You could also consider uploading app recorders such as Evernote on your smartphone. Finally, it would also be advisable to carry a notepad to make a quick note of ideas for future content.

Pros and Cons of Working from Home

rp_Graphic-Design-300x199.jpgNowadays, many companies offer flexible work arrangements which allow some of their employees to work from home. Though working from home has many advantages, it also has some downsides.

Here are some of the advantages of working from home:

1. Cost cutting

Working from home allows you to avoid many of the costs related to traveling to work. This includes commuting costs such as fuel, car maintenance, parking fees and road tolls. In addition, it saves you from indirect costs such as buying professional outfits. If you have children, working from home can help you to avoid costs related to child care.

2. Minimal distractions

Most people who work in company offices have to put up with interruptions such as unnecessary meetings and banter from colleagues. Working from home allows you to focus on your tasks without having to deal with such distractions.

3. Flexibility

Working from home gives you the freedom to set your own working hours. This means that you can schedule time to handle other important issues such as child care. In addition, it allows you to create a working environment which suits you best. You can set the temperature, lighting and ambience which will enhance your productivity.

4. Proximity to family

Most people that have to go to work spend their days worrying about their families, especially if they have small children or elderly relatives at home. Working from home gives you the chance to be near your family and available if any issue arises.

 5. Less stress

Long commutes, traffic, difficult bosses, uncooperative colleagues and poor working conditions are some of the main causes of stress among workers. This stress can also lead to health problems. Working from home allows you to avoid all these stressful situations and thus enjoy better health.

Here are the downsides of working from home:

1. Isolation

The workplace offers an environment where you can meet and interact with people. However, people who work from home have to deal with loneliness and isolation. When not dealt with, this can have a negative effect on your socializing skills and even lead to depression. To avoid this, you need to make a deliberate effort to get out of the house and interact with others.

2. Inability to separate work from home

When you work from home, you could find yourself being tempted to take care of household affairs instead of working. This could be shopping, cooking, cleaning up or hosting visitors. To avoid this, be sure to draw a clear line between work and home.

3. Distractions

Though working from home allows you to escape office interruptions, it exposes you to several other distractions. This could be children, family, friends and neighbors. To avoid this, you need to let your family and friends know that you are unavailable even though you are at home. It would be advisable to work in a dedicated room with a closed door.

4. Alienation from the goings on in the company

Many things happen on a daily basis in a company. This could be staff changes, changes in strategy or new competitive intelligence. It is very easy to lose touch with what is happening in the company when working from home. You might even miss the opportunity for a promotion. Therefore, if possible, drop by the office at least once a week to touch base with your colleagues and keep updated on the latest developments.


Working from home calls for much discipline, self-control and commitment. Since there is no one constantly looking over shoulder, you have to continually motivate yourself without giving in to distractions.

Guidelines for Social Media Marketing

social media marketingIn our time, many businesses are using social media marketing as a tool for promoting their products and services. Social media sites such as Twitter, Google+, Facebook and LinkedIn allow you to reach a wider and targeted audience with your marketing messages. Here are some guidelines which will guarantee the success of your social media marketing efforts.

1. Focus on your audience

Your success in social media marketing will be determined by your ability to meet the needs of your audience. Therefore, take time to establish the needs of your audience. Joining relevant social media forums can give you a good idea of what topics are popular. You could also check out competitors’ social media profiles to find out what is trending.

2. Specialize

Specializing in one area will enhance your chances of success in social media marketing. Don’t be a web design expert today and a home improvement expert tomorrow. This will only end up confusing your audience. Focusing on one area will help you build a strong brand and establish yourself as an authority.

3. Use several social media networks

Don’t focus all your social media marketing efforts on one network. Instead, it would be advisable to leverage on as many social media networks as possible. Sharing your content on varied networks such as Google+, Pinterest, Twitter, Facebook and LinkedIn will enable you to reach a wider audience. In return, they are likely to share your content with their connections, thus providing more exposure.

4. Focus on quality

When building a social media following, focus on quality rather than quantity. Having 5,000 connections is quite impressive. However, if most of these followers have no interest in what you have to offer, then these numbers don’t add any value. Your social media campaign would be more effective with 500 followers who actively read, comment on and share your content.

5. Connect with influencers

Within any industry, there are always people who are considered as experts. In most cases, such people have a strong social media following. Once you have identified the influencers in your industry, take time to connect with them. Follow them on Twitter, Facebook or Google+ and build a relationship. Read their posts and leave useful comments. Once in a while, share their content with your followers. With time, such experts might decide to reciprocate by sharing your content with their followers, thus exposing you to a greater audience.

6. Be consistent

Consistency is a very important element of social media marketing. Don’t be active for one day, and then disappear for one month. Being inactive for a long period will only result in losing the interest of your audience. If possible, set aside time everyday to post new content and engage your audience on social media. Be sure to respond promptly to any comments left by your readers. Being consistent will keep your audience coming back for more.


Success in social media marketing does not come overnight. Building a strong social media following could take weeks, months or even years. However, with patience and persistence, you will eventually enjoy the fruits of your labor.

Great Strategies for Ecommerce Marketing

Ecommerce marketingNowadays, there are thousands of businesses online selling all kinds of goods and services online. Therefore, to survive in this competitive field, you need to find effective ways of marketing your brand to customers and prospects. Here are some great strategies for ecommerce marketing:

1. Search engine optimization (SEO)

SEO involves using different tactics to make your web pages more visible to search engines, and thus attain a higher rank in search engine results. The higher the ranking, the more traffic you are likely to receive on your site. Here are some things you need to consider when using SEO for ecommerce marketing:

  • Find the right keyword – You can use tools such as the Google Keyword Tool to find the popular keywords in your niche
  • Check web analytics – It is very important to keep track of your SEO efforts. Tools such as Google Analytics can come in very handy in this

2. Content marketing

Unlike traditional marketing where customers receive direct marketing messages, content marketing involves providing relevant and useful content. This kind of approach to marketing is especially ideal for businesses that want to build a reputation as experts in the industry. Here are some tips for an effective content marketing strategy:

  • Explore different kinds of content – Content could be in form of an eBook, white paper, blog post or video. Take time to experiment with different types of content to see what works best for you
  • Be consistent – This is very important for successful content marketing. Whether you decide to share content on a daily or weekly basis, be sure to stick to your schedule. This will give your readers something to look forward to
  • Have a clear call-to-action – Let your readers know what you want them to do after reading your content

3. Social media marketing

This is a marketing strategy where social media networks are used to build relationships with customers and prospects. Networks such as LinkedIn, Google+, Twitter or Facebook can be very effective tools for connecting with people and building a brand. The following are some ideas for using social media marketing effectively:

  • Inject some personality – While using social media to promote your brand, you need to let your personality shine through. Don’t be afraid to share your photo or some personal details about yourself
  • Be relevant – You need to ensure that your content is relevant and helpful to your audience
  • Make use of contests – Running contests on social media networks is one of the best ways of engaging your social community

4. Email marketing

Email marketing involves building connections with customers and prospects using email communication. It is relatively affordable and simple compared to other kinds of online marketing. There are several tools out there that can be used to set up, manage and track an email marketing campaign. This includes Aweber, MailChimp, ReachMail and Campaigner.

Here are some suggestions for an effective email marketing strategy:

  • Don’t send unsolicited emails – Avoid the temptation of sending emails to people who have not signed up for your mailing list. Your emails will only be marked as spam, or deleted altogether
  • Send a test email – Before sending out an email to your entire mailing list, send yourself a test email first.  This will allow you to correct any mistakes
  • Update your mailing list – Keep track of the changes in your mailing list and update it accordingly. It does not make any sense to keep sending emails to someone who has already unsubscribed from your list
  • Make it mobile friendly – Nowadays, most people are using mobile devices to access their emails. Make sure all your emails are compatible with tablets and smartphones


Before embarking on any ecommerce marketing strategy, you need to figure out what you want to achieve. For example, is your aim to drive more traffic to your site or create increased brand awareness? Once you establish your objective, you will then be able to choose the appropriate strategy.

Factors to Consider When Selecting Ecommerce Shopping Carts

Trolly SignOne of the most crucial decisions you need to make when building an ecommerce platform is what kind of shopping cart to select. You could go for hosted platforms such as Volusion and Shopify, or open source carts like ZenCart and Magento. Alternatively, you could hire an expert to create a custom-built solution.

With the many options available, choosing a shopping cart which is suitable for your ecommerce platform can be a confusing and frustrating experience. Here are some things you need to consider when making your decision:

1. Security

Since ecommerce involves making payments online using credit cards, security is a very important consideration. In the past few years, there have been many cases of people falling victim to credit card fraud or identity theft. As a result, many customers will not be willing to buy from your site until they are sure that their safety is guaranteed. Therefore, make sure you select an ecommerce cart which has been proven to be secure.

2. Ease of maintenance

With time, your business is likely to grow and expand as your product range increases. You should therefore choose a shopping cart which can be easily upgraded with as little effort and cost as possible.

3. Flexibility

For your site to stand out among many others, it needs to have a distinct and personalized layout. Make sure your shopping cart has features which will allow you to customize it accordingly. However, the design should not only be unique, but also simple enough for customers to use.

4. Search engine optimization

It would be pointless to have great features if people cannot find you using search engines. It is therefore important to select a shopping cart which is SEO friendly. Being able to add meta data, modify your URLs, perform on-page SEO and choose your own keywords will greatly enhance your visibility in search engines.

5. Compatibility

You need to find a shopping cart which is compatible with the system of your fulfillment company. This will allow you to receive real-time and accurate updates about your orders. Carry out some research to find which platforms will integrate best with your fulfillment company.

6. Support

It is inevitable that you will experience problems with your shopping cart at one time or another. Before settling for any ecommerce platform provider, you need to find out what kind of support is offered. One of the best ways of doing this is by visiting online reviews to find out what other users have to say about the company. If many people are complaining about a particular platform provider, it would be advisable to avoid it.