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Archive for the ‘Internet Marketing’ Category

7 Reasons Why Your Business Needs Google AdWords

  Image courtesy of Flickr, meneame comunicacions, sl As a business owner, marketing ought to be right up there at the top of your priority list. After all, if people aren’t seeing your product or service, they simply can’t take advantage of it. Do you want to increase sales? (I hear a resounding YES, I’m sure) […]

Proven Strategies for Generating High Quality Leads through Social Media

Every online business needs lead because they are a necessity. Leads, or otherwise called Sales Contacts, are crucial parts of owning an online business because they are comparable to customers and clients, except that they can be either regular people or companies. Without them, you’d have no revenue and no customer base without which the […]

A Guide To Successful Conversion Rate Optimization

IMAGE: MASHABLE COMPOSITE ANATOLIY BABIY/GETTY CREATIVE Many businesses build websites for the sake of having a website. This can be a waste of valuable time and resources, especially when there aren’t clear cut goals on what the website is for. Simply put: if your website isn’t leading to better business, it’s time to rethink your […]

8 Must-Have Conversion Optimization Tools

When it comes to online marketing, getting many people to visit your site is not enough. You need to find a way of converting them to buyers. If you don’t drive up your conversion rates, then your business will not make a profit. Conversion rate optimization (CRO) is basically about enhancing the performance of your […]

A Simple Way of Split Testing Your Email Campaigns

Running email campaigns is one of the most effective ways of getting new customers, as well as repeat business. However, a successful email campaign requires understanding of the variables that drive conversions. What will make a recipient open an email, click to your landing page and eventually make a purchase? Split or A/B testing takes […]