When it comes to digital marketing, images are very important. Images will grab the attention of your audience, send a clear message and encourage engagement. Nowadays, with mobile devices such as smartphones and tablets, it is very easy to take photos and instantly upload them to your social media profiles. Here are some of the ways businesses can use social media images:
1. Showcase your product
Share clear and sizeable photos showing customers what your product looks like. If the product is multi-dimensional, have several photos displaying it from different angles. In addition, you could share photos showing how the product can be used.
2. Celebrate an achievement
Whenever your business achieves a specific milestone, you need to share the good news with your customers and prospects. You can do this by posting images celebrating your success. For instance, if you’ve received an award, you could share photos from the award-giving ceremony.
3. Go behind the scenes
Many of your customers would be interested in knowing what goes into creating the products and services you offer. Therefore, you could consider posting photos showing what happens behind the scenes. For example, if you are in the construction industry, share photos highlighting every step of the building process.
4. Highlight your customers
One of the best ways of promoting your brand is by showing photos of customers using your products or services. However, be sure to get the consent of your customers before posting their photo on social media. And don’t forget to tag them.
5. Showcase your team
Sharing photos of your team gives your company a human face and makes it easier to connect with customers. For instance, you could post photos showing your team at work. This will communicate to customers that you are passionate about what you do. You could accompany individual photos with a short profile about the team member.
6. Show them what they missed
Whenever you have an event, remember to take as many photos as possible. Sharing such photos on social media will give your audience an idea of what they missed. In return, this could enhance their chances of attending the next event.
7. Share fun ideas
Teaching something new and fun using images can be a very effective way of building relationships with your audience. Such information is likely to be shared with others, thus attracting even more customers and fans.
8. Support a worthy cause
People are usually drawn to businesses which embrace the same values as themselves. Therefore, if your business is involved in supporting a specific cause, it will naturally attract people who are passionate about the same cause. Therefore, be sure to share images showing how your business supports a cause. This will increase your fan base, and ultimately your customer base.
9. Highlight other businesses
You can promote other businesses by sharing photos of their products, services or events. This can be a very effective way of building strong relationships with other businesses. In return, they are also likely to offer you exposure to their own networks.
10. Offer a glimpse of the past
Whether it has been around for months or years, every business has a story behind it. Take time to share photos showing customers where you are coming from. Such photos could be posted once a week on a day like ‘Throwback Thursday’. This will help build a stronger connection with your audience.
These are just a few ideas for using social media images effectively. Applying these strategies consistently can have a significant effect on your business’ bottom line.