The best way of making money through a blog is by building it around a specific niche topic. The following are some of the questions you need to ask yourself when choosing a niche topic for your blog. Once you have followed my advice and chosen a niche for yourself, have a look at this guide to start your own blog:
Do you have any interest in the subject?
You need to start by recognizing your own passion and interest for certain topics. Though many people are tempted to build blogs based on what is commercially viable or what other individuals are interested in, it doesn’t make sense to start a blog based on a subject you are not passionate about. There are several reasons for this.
First, building an authoritative and popular blog can take a significant amount of time. You therefore need to consider whether you would still be interested in writing on the topic one year down the line. If not, then it would be wise to find another topic to write about. Secondly, your readers will easily be able to tell if you have a passion for the subject or not. Blogs which are passionless and dull rarely grow since no one would want to read them.
Is the subject popular?
A popular blog cannot be built only on the basis of the blogger’s interest. You also need to consider whether people would be interested in reading about the topic you are writing about. Of course, it is not possible to write on a topic which everyone would be interested in. You only need to target a specific audience.
However, you need to note that over time, popular subjects change. You should therefore be able to think ahead and to figure out what will be the next big topic will be. Always be alert to what people are talking about and what the current trends are. Besides keeping an eye on the internet, you should also keep track of the information on newspapers, magazines and on TV.
Who is the competition?
Many bloggers make the mistake of selecting popular topics without considering the competition which they are likely to face. If you have identified a ‘hot’ topic, chances are that someone else has also seen it. To avoid this competition, you can opt to go for topics which are not very popular. At times, you will find yourself earning more from these topics which have little competition. Instead of being a small fish in a big pond, you can be a big fish in a small pond.
Will you have sufficient content?
If your blog is going to be successful, you’ll need to create fresh content over a long period of time. Most blogs die off due to lack of sufficient content. To find out if there is enough to write about, you need to ask yourself two questions.
- As an author, do you have sufficient content in you? This will be determined by your interest in and passion for the topic.
- Are there other sources of inspiration and content? Find out if there are other people who are talking about the same subject.