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How Bloggers Can Use Social Media Effectively

social bloggersNowadays, social media sites such as Google+, Facebook, LinkedIn and Twitter have millions of users. Therefore, social media is one of the most effective ways of promoting your blog. It allows you to reach a wider audience from all over the world and thus increase the readership of your blog. With time, the search engine ranking of your blog is also likely to increase.

However, succeeding with social media is not automatic. You will need to have a strategy for finding the right target audience and persuading them to visit your blog. The following are some guidelines for using social media effectively.

1. Create social media profiles

This is the first step towards using social media to promote your blog. Start by creating profiles with leading social media sites such as Twitter, Facebook, LinkedIn and Google+. Make sure the name, colors and logos used in your social media profiles matches the name of your blog. To enhance your social media optimization, remember to use relevant keywords in your description.  Finally, don’t forget to add a link to your blog in each profile.

2. Add sharing buttons to your blog

Adding sharing buttons on your blog allows readers to share your content with others. Content management systems such as WordPress have plugins which make it easy to add such share buttons. You could choose to place these buttons at the top or bottom of your posts.

3. Schedule time for social media engagement

You cannot succeed with social media without being an active participant. Set aside time everyday to visit your profiles and engage your audience. Every time you publish a new post on your blog, be sure to share a link in all your social media profiles. When readers leave a comment on your blog posts, you need to respond immediately. This will make them feel valued and encourage them to continue engaging with you.

4. Make use of images

Using images in your social media posts is one of the most effective ways of attracting readers. Therefore, you need to ensure that all your posts are accompanied with relevant and attractive photos. This is especially vital for social media sites such as Pinterest and Facebook.

5. Join other forums

Besides engaging people on your profiles, it would also be advisable to participate in other forums. Take time to join several communities which are relevant to your blog. Follow the conversations and offer helpful input whenever necessary. Once in a while, you could post a useful link to one of your blog posts. When people recognize you as an expert in your industry, they are more likely to become loyal readers of your blog.

6. Don’t be selfish

Talking about yourself constantly on social media will eventually put off your audience. Therefore, don’t just focus on promoting your content. Look for great content published by other bloggers and share it with your readers. When you take time to promote others, they are likely to return the favor.


Don’t forget to regularly carry out an audit of your social media efforts. This will help you figure out what kind of content attracts the most readers. In addition, you will be able to establish the best time for posting content.

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