With the influx of websites on the internet, organic visibility has become a major challenge for many site owners. If people cannot find you on search engines, you will miss out on valuable visitors or customers. To enhance your visibility, you need to ensure that your site is optimized properly on a regular basis. In addition, you need to avoid the following common SEO blunders:
- Failing to Submit URL to Search Engines
Having your URL listed in search engines is the most effective ways of getting your site indexed. The faster your site is indexed, the easier it is for people to find you online. You can easily submit your URL to major search engines.
- Using irrelevant anchor text
What is anchor text? It is simply the text which is found within a link. The anchor text is one of the main factors Google considers when ranking your pages. Make sure the anchor text used is relevant to the page being linked to. For example, if your anchor text is ‘water coolers’, the page linked to should be about the same topic. Using irrelevant anchor texts will only get you penalized.
- Keyword Stuffing
Keyword stuffing refers to the exercise of adding excess keywords to your content in an attempt to boost the ranking of your site. For instance, if your keyword is ‘cheese burger’, your content would look something like this: ‘Cheese burgers are amazing. If I had to vote between cheese burgers and any other burger, cheese burgers would win hands down. Want a tasty cheese burger? Visit Donahue Bites for the best cheese burgers in town’. This content looks unnatural and would put off readers instantly. In addition, Google will penalize your site when they identify keyword stuffing in your content. Therefore, be sure to use keywords in a moderate and sensible way.
- Submitting URL to the Wrong Directories
Submitting your URL to directories such as DMOZ can significantly boost the ranking of your site. However, you need to be wary about getting listed on sites which are not credible. Associating yourself with junk directories could have a negative effect on your site’s ranking, even if your site is legitimate. Therefore, before submitting your URL, check the quality of the URLs already listed. If some of them are spammy or low quality, it would be advisable to look elsewhere. You also need to find out if a fee is required before getting listed. Many trusted sites charge a small fee to cover URL evaluation costs.
- Broken Links
With time, you might find some links in your website content no longer work. This could be due to sites that have been moved to different URLs, or pulled down for redesign. According to Google, sites which have too many broken links offer a poor user experience, and are therefore likely to receive a lower ranking. To be safe, it would be advisable to check your website regularly for broken links using tools such as broken link checker and dead link checker.