When it comes to online marketing, getting many people to visit your site is not enough. You need to find a way of converting them to buyers. If you don’t drive up your conversion rates, then your business will not make a profit. Conversion rate optimization (CRO) is basically about enhancing the performance of your site based on results from real user feedback and analytics. CRO tools will allow you to monitor important insights such as average page views, call-to-action effectiveness, bounce rate, landing page design features, average time on site, usability and headline effectiveness.
Here are some great tools which can help measure the conversion rate of your ecommerce site.
- Usability hub
The great thing about this tool is that it allows real people to give feedback on different design options. You can carry out a preference test where people state the design option appeals to them. Alternatively, you can administer a navigation test to see how people navigate around your site. Other tests you can carry out with this tool are click tests and five-second tests. The paid version of Usability hub comes with chained test sets, demographic targeting, test customization, team accounts and variation testing.
- Attention Wizard
Attention Wizard allows you to test various aspects of your site including layouts, images and calls to action. Using heat mapping technology, you can examine what grabs your visitors’ attention immediately they land on your page. This tool analyses colors, letters, human faces, skin texture, edges and intensity. The downside of this tool is that it does not give any feedback on your value propositions or sales copy. Attention Wizard comes with a 30-day risk free trial.
- Button optimizer
Your call-to-action (CTA) buttons are very important for the success of your landing page. Button optimizer comes with ready-made code and design ideas that can help you improve your CTA buttons. You can use the free button generator to generate a button in PNG or CSS format within minutes. The easy to use interface allows you to add border details, size, button text, color and other design elements. If you want to split test, you can create as many buttons as you wish.
- Visual website optimizer
Visual website optimizer is an easy to use application that combines insights into web variations with detailed analytics. It comes with behavioral targeting tools, heat maps, usability testing tools, A/B testing and multivariate testing tools. The great thing about this application is that it allows you to create pages without coding. Visual website optimizer has paid plans which vary depending on the number of monthly website visitors.
- Content idea generator
Your headlines can either make or break your landing pages. If they are not captivating enough, visitors might not be interested in reading the rest of the content. Content idea generator is a nifty application that offers headline suggestions based on your subject. All you need to do is enter the topic and the tool will generate title ideas. In addition, this free tool provides numerous tips on content strategy.
- Google analytics
Used by small businesses all over the world, Google analytics is a free, easy to use conversion optimization tool. It is very valuable for learning about how people find and use websites. For example, you can examine how visitors engage with social media, videos and images. If you want to test different variations of your landing page, the content experiments feature will come in handy. The best thing about Google analytics is that it works with different devices and different platforms. The premium version http://www.google.com/analytics/has faster data processing and no data limitations.
- Five second test
This tool gives users five seconds only to look at your landing page, after which they are asked several questions. Besides landing pages, you can also upload and test marketing materials, logos and home page designs. The responses from your visitors will give you an idea of what first impression your pages create. The five second test comes with a credit-based pricing scheme. The price per credit will be determined by the number of credits you order.
- Conversion Voodoo
Conversion Voodoo allows you to analyze the performance of your site at no cost. You can use the tool to carry out visitors’ first impressions evaluation, readability analysis and horizontal layout testing. The results generated can then be used to improve your calls to action and optimize your landing pages. The great thing about Conversion Voodoo is it doesn’t have any monthly or upfront costs. Payment is based on the amount of revenue your website generates.
If your business is just starting out, it would be advisable to use the free conversion rate optimization tools available. However, as your business grows, you need to consider investing in premium tools which will help increase your conversion rates even further. Some of the other CRO tools available in the market include UserTesting, Naview, PollDaddy, TryMyUI and UsabilityTools.