- Add fresh content
Search engine spiders will crawl your pages more frequently if the content is being continually altered or updated. It is therefore advisable to add a fresh post to your site at least once every week.
- Check for broken links
Broken links will put off visitors and discourage them from exploring the rest of your site. You might therefore end up losing many prospective customers. Websites or businesses that were previously linked to your site or blog might have shut down, thus resulting in broken links. It is therefore very important to check your site or blog for broken links at least twice every month.
- Build incoming links
The popularity of your site is determined by the number of sites that link to it. Sites which have many quality incoming links are usually ranked higher than those that have fewer links. You should therefore make an effort to get links from related sites which have a good ranking. Link building should be a continuous strategy for enhancing and maintaining your rankings.
- Keep track of your site’s rankings
Search engines can change their system of ranking overnight without any notice. If you don’t keep track of your rankings frequently, you might not understand why the performance of your site has deteriorated suddenly. It is therefore very important to stay abreast of search engine changes. You will then be able to make changes to your site accordingly.
- Evaluate your web copy
You could receive many visitors on your site or blog, and still end up making no sales. The problem might be your web copy. Try thinking from the customer’s perspective and rewrite it. Don’t focus on the features of the product, but rather on its benefits. At times, all it takes to improve your sales is changing a line or two.
- Monitor your website statistics
Most web hosts provide site statistics which show how many people visited your pages and which keywords they used when looking for your site. These statistics will help you identify the keywords that are used frequently by people visiting your site. You can then use these, as well as other alternative keywords to optimize your pages, and thus increase traffic to your site.
A good website maintenance plan is essential for a site to operate at an optimum level. As a result, you will be able to increase your sales and keep a step ahead of the competition.