Monthly Archives: October 2017

How to Manage Stress in the Workplace

A stressed business woman looks tired she answer telephones in her office

If you’re stress is work-related, you aren’t the only one. Working a job that you hate will affect you sooner or later, and in more ways than one. Luckily, there are ways to go about this situation–that can help you move toward a better life.

Here are some tips on how you can deal with your work-related stress.

  1. Learn to Relax

People often think that they must work as much as they can for several reasons. They want a bigger house, or a faster car–but you shouldn’t be sacrificing your well-being for materialistic things.

It’s important that you are leaving your work at work and taking the time you deserve to relax. Sometimes work can be overwhelming, and there is always things to be done, but it’s important to know your work will be there for you in the morning.

You could even set up a specific amount of time while you’re home to check in on your work-related tasks–but don’t overdo it. Spend your free time doing things that take your stress away.

You could get a massage, hang out with friends, or go to the gym for some relaxation time. However you decide to spend your time away from work, make sure you are doing something positive.

  1. Talk with Your Boss

If your mental health starts to affect your work, consider talking to your boss. This may seem awkward and unnecessary, but it’s important to alert others when you are in danger and know your options.

Putting the talk off might make you resent your job and co-workers even more, so it’s best to get it done at the right time. You want to be sure you talk to your boss when you’re feeling good, this way, the conversation is less likely to turn into a hysterical episode. There are several ways to go about doing this, so don’t worry if the talk gets off to a rocky start.

Try your best to put on your most positive face when talking to your boss, it can turn into a learning experience for the both of you. You want to explain your issues as best as you can so your boss can get a clear understanding.

In certain cases, your mental health issues could grant you social security disability–which could be what you need if you’re suffering tremendously.

  1. Set Small Goals for Yourself

A lot of job-related tasks can feel overwhelming–in this case, you might try and get done everything at once. If you take this route, you are likely to fail miserably.

Start off small and ease your way into completing your work. You shouldn’t feel the need to compete with anyone in your job, so take your time and prioritize accordingly.

Create a list of what you have to–if your workplace uses a project management software, take advantage of having all of your work together in one place. You can easily see what you have to do, and you can communicate with other employees if you have any questions.

Though this might seem silly, you will be proud of yourself once you see all of the work you’re getting done.

  1. Take Time for Yourself

Sometimes taking a vacation or a few days off from work is all you need to get your head in a positive space again. Don’t think you can’t take off from work for a vacation–of course you can, and it is highly suggested that you do so.

If you’re looking for a relaxing vacation for you and your partner, consider a couples all-inclusive resort. This type of resort is adults only, who are all there for the same reason as you–to relax.

Choosing where you want to take a vacation is key if you really want to relax. If you don’t have kids, you probably don’t want to go to a family all-inclusive resort–this type of resort is filled with kids and the environment can be more stressful and chaotic.

If you’re thinking you want to take a shorter vacation, try a road trip to a place you’ve never been before. Even if your destination isn’t that far, it can be exciting to visit somewhere new and you will look forward to it.

  1. Always Put Your Health First

If your job continues to stress you out to the point where you can’t take it much longer, consider finding a new job. Before you quit your current job, it’s important to weigh out the benefits of going and the benefits of staying.

If the only reason you’re staying is because you fear of a new challenge, you should definitely take the risk. Staying in a job that makes you unhappy isn’t worth the pain and suffering you are likely to go through, so it’s best to get out of the negative situation.

Your health should be your number one priority no matter what. If you find yourself getting in over your head, it might be best to remove yourself from the situation. Dealing with your stress isn’t always easy, but it is vital in living a happier life.

The Benefits of Vehicle GPS Tracking Devices for Businesses

Woman Sitting Inside Car Using GPS Navigation

GPS vehicle tracking systems are widely becoming a necessary tool for many business owners. In fact, nearly all businesses who have a fleet of vehicles to manage are considering fleet vehicle GPS tracking devices as a way to improve their efficiency and as a result increase profitability. Fleet tracking solutions puts business owner in the passenger seat of every vehicle in their fleet and allows them to gain complete access to the fleet, considerably reducing the costs and improving productivity as well.

Here I have outlined some more benefits of tracking your fleet vehicles.

  1. Reduce gas consumption and costs

Reducing gas consumption and improving gas efficiency is considered to be a standout feature of vehicle tracking systems. With varied range of vehicle tracking functionalities, the capability to plan better routes prompts less aimless driving, which, thereby reduced fuel cost and saves time as well. Moreover, dispatching the nearest vehicle to the nearest business location helps avoid delays caused by traffic and road works and also monitoring unauthorized vehicle usage leads to reduced fuel cost and increased profits. However, there are other methods as well to reduce gas consumption such as keeping checks on driver behavior and making sure your fleet is well maintained. A speeding vehicle tends to burn more gas than one that drives at a reasonable speed, conversely, a vehicle that drives at too slow speed can also burn fuel unnecessarily. Idling is another problem which increases gas consumption. Idling means the driver leaves the engine running when the vehicle is not in motion. Investing in best GPS tracking device is a great way to monitor driver behavior and change their bad habits in the long run.

  1. Improved customer service

Fleet vehicle GPS tracking devices enable business owners to quickly respond to customers by sending the right vehicle to the right job at the given time. GPS tracking devices help in exactly locating any vehicle in the fleet at any given time and allows business owners to send them to the nearest job location. GPS vehicle tracking provides better routing and dispatching the products which considerably reduces fuel usage, reduces mileage and increases the number of jobs completed in a day. Fleet GPS tracking benefits the customers and that ultimately benefits the business. With these devices, you can keep the customers informed about when the job will be attended or if there are any delays or changes.

  1. Increase safety and security

GPS vehicle tracking can help enhance the security of your fleet vehicles. In case the vehicle is stolen, the GPS receiver can help you recover assets and any onboard equipment in no time. Additionally, some best GPS tracking devices offer features that alert owners immediately when the vehicle is used during off-hours. These tracking systems are also equipped with advanced features that let business owners know when vehicles are due for maintenance, indicates fuel level, and even indicates when the engine temperature increases or decreases. Key aspects such as engine oil and the overall health of the vehicle can also be monitored. With proper maintenance, your vehicles are compliant with safety guidelines and help reduce costs on repair in the long run.

So, these are some of the major benefits of using GPS tracking devices for your fleet. If your company is not using GPS fleet tracking then you are missing out on all these potential benefits. Invest today in fleet tracking and enjoy the benefits it provides.

Author’s Bio

Sarah is a market analyst helping businesses reach their full potential and improve profits. She has helped various industries such as construction business, fleet management businesses by implementing fleet vehicle GPS tracking devices to improve their ROI. She is also an avid writer and helps consumers keep informed about various new technologies in the market through her skillful writings. Currently, she is employed with Rocky Mountain Tracking Inc. a leading provider of best GPS tracking devices.

A/B Split Testing: A Beginner’s Guide

After countless hours of agonizing design work, image sourcing, and copywriting, your website is finally live and open for visitors. At this point, you may think you’ve done all you can do to make your website a success. But unless you have zero expectations for your website’s performance, your work is far from finished.

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It takes more than a good design or brilliant colors to create a successful website. If your site isn’t helping you to achieve your goals, you need to figure what’s not working and why, or risk becoming nothing more than digital real estate filler.

If you don’t know what you don’t know (and most of us don’t), A/B split testing can help you strengthen your website and start getting the results you expect.

What Exactly is A/B Split Testing?

Simply put, A/B split testing refers to testing two or more variations of something, such as a web page, to see which one gets the best results. Think of it as an experiment: you form an idea, craft an educated guess about the outcome of your idea, and collect data to conduct tests that will prove (or disprove) your hypothesis.

A/B testing helps you take the guesswork out of what’s working well on your website and which elements might need a boost to reach your goals. As a result, you get cold, hard data that ensure the changes you make will give you the best possible outcome.

4 Steps to Successful A/B Split Testing

Before you dive headfirst into changes and theories, it’s important to be methodical in your split testing approach. Changing random elements simply for the sake of testing won’t give you an accurate idea of your website’s true potential. Rather, you should carefully select elements that have a calculated impact on improving your web page or app. Here’s how:

1. Set Up Your Test

As with all good experiments, you need to have a benchmark to gauge your split test results. Otherwise, you can’t be sure how well your variation(s) are performing.

Most experts suggest you start small, such as a headline, image, or call-to-action copy or button color. Several case studies have shown success in simple changes to these types of elements, plus they give you an easy starting point.

During your test you’ll want to run two versions of the same page, testing only one change at a time. There are A/B split testing software providers, such as Optimizely, that can help you set up your tests and also provide analytics on your test’s results.

Limiting your test to only one change makes it easier to determine why your test was successful (or not). For example, if you decide to change the color of your CTA button, you’ll want one web page to use its existing color and one web page to feature your new color choice.

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2. Measure Your Results

After you set up your test, half of your web traffic will be shown your original version, while the other half is shown your “new and improved” variation. Their actions are logged to give you a clear comparison of which version performed better, leaving you to determine if you should change your button color to your tested choice, try another color in another A/B test, or leave the button color as is.

It’s also worth noting that many companies’ A/B tests fail because they don’t allow enough time for it to work. It’s a tricky balancing act: you want to give your content enough time to be seen, but you also want to know what’s working as soon as possible so you can make the appropriate adjustments.

Unfortunately, there is no magic number when it comes to the testing time period. It largely depends on what you’re testing, such as a one-time email versus a weeklong campaign on Facebook. It’s also dependent on the volume you receive during the testing phase. You’ll need to establish your baseline, such as how many clicks you usually get on your website in a given day or week, then develop a testing period from there.

3. Continue Split Testing to Achieve Maximum Results

If your first A/B split test was successful, congratulations! Not everyone gets it right on the first try, especially if you started out not sure about what you should test.

However, keep in mind that it’s advisable to continue testing elements to get the best results. It’s a simple yet powerful way to collect data on your user’s experience and gain deeper insight on the things that affect visitor behaviors. In continually testing, you are better able to provide the type of experience your audience desires – and ultimately drive conversions.

4. Combine Your Results for Better Insight

After testing a series of elements, such as images, headlines, landing page copy, CTAs, and colors, take a look at the wins each change brought.

For example, a monthly clothing subscription company using a landing page to promote their service might see a 20% conversion increase from a CTA button color change, then a 10% increase after changing the headline, then a 10% increase from changing the call-to-action copy.

If the company started with 1000 conversions per month prior to these changes, changing the button color increased their conversions to 1200, which then saw a boost to 1,440, which then jumped to 1,728 conversions.

Grand total? Nearly a 75% increase in conversions because of A/B split testing. Assign the dollar amount each of those conversions is worth to determine the value of your efforts.

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A/B Split Testing Isn’t Just for Websites

A/B split testing is commonly used to fortify websites, but you can use it for just about any component of your marketing machine:

  • Apps
  • Email Campaigns
  • Ads
  • Social Media Posts
  • Blog Content

Email services like MailChimp help you create multivariate email campaigns and will test them for you, ensuring that the majority of your audience receives the best performing email. You can also conduct your own A/B testing using insights from Google Analytics or your own website’s analytics, though this requires a bit more manual labor on your end.

Wrap Up

It’s easy to assume that because we think something is the best it can be, that everyone else will agree. However, when you let the audience be the judge, you’ll find that their engagement will speak for itself.

 

Shariq Toor is Content Strategist working with NoStop Blogging Services, a boutique writing agency focusing on helping small business clients take their websites to the next level. From social media topics to articles on niche industry issues, NoStop’s articles are written with style, attention to detail, and with the client’s audience in mind.