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Archive for April 2014

How to Use Email Newsletters Effectively as a Marketing Tool

The success of any business is determined by its ability to retain existing customers, as well as attract new clients. One of the best ways of keeping in touch with customers and prospects is through email newsletters. When used properly, such newsletters can be a very powerful tool for marketing a product, service or company. […]

Mobile Web Design – What to Look Out For

In this day and age, more and more people are using smartphones and tablets to access websites. However, some sites which look great on a computer monitor don’t look very attractive when viewed from a mobile device. It is therefore very important for every website to be optimized for mobile devices. Regardless of the device […]

Guidelines for Crafting a Great Email Subject Line

An email marketing campaign is pointless if people don’t open and read the emails. The best way of getting recipients to open your email is by having a great subject line. If the subject line is not well-written, your email is likely to be deleted even before being read. Here are some tips which will […]