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10 Google Search Ranking Factors

Ranking FactorGoogle, the search engine giant, has rolled out major changes to its algorithm causing some SEO techniques to produce undesired results for many websites.

If these developments have affected your domain too, you need not worry. Despite your site’s plummet in the results pages, you can still achieve a high ranking. All you have to do is to find out which factors Google uses to determine whether your website should be at the top or bottom.


These are under your direct control.

1. Quality content

If you want to gain more visitors and retain your loyal readers, you must constantly produce top-notch articles. Plus, you should publish posts that everyone can easily understand and finds informative.

2. User engagement

This is one of the most important measures of a trusted site, and the loyalty of your followers plays a major role in strengthening it. Likewise, your website’s ability to entice casual readers to stay for longer periods is a crucial factor.

3. Relevant keywords

These are the words or phrases, which the users type in search boxes to look for information. If you don’t integrate highly searched or popular terms in your content, there is no way your audience will spot you.

At the same time, you must be careful with placing too many keywords because this can lead to a penalty.

4. Site speed

It is important to remember that Web users immediately leave a portal if it takes forever to load. Therefore, you have to avoid unnecessary elements, such as Flash videos and heavy graphics, which can significantly affect a page’s loading time.


Site speedThese are mostly influenced by other publishers, readers, and visitors.

5. Link quality

The number of sites linking to you also plays a major role in getting high ranking. If you earn links from trusted sources on the Web, then you definitely have a bigger chance at being no.1.

6. Social signals

Never ignore the popularity of networking sites such as Google+, Facebook, and Twitter since a link shared on user pages can spread rapidly in a matter of minutes. That is, of course, if the content is worth sharing.

Other than backlinks, you can get social votes in the form of “Likes”, “+1’s”, bookmarks, etc. The more of these means increased exposure and higher likelihood at landing in the first page.

7. Geographical area of linking websites

Inbound links from relevant sites (similar niche and target location) are vital in helping you get to the top of Google’s search results.

8. Quality traffic

Getting a constant and steady flow of users who actually find your content relevant helps achieve the results that you desire. It is also a sign that your site is slowly becoming a trusted resource.

9. Anchor text

When you come up with words (for hyperlinks) to direct the visitors to internal or external pages, use keywords related to the content. What is more, ensure these are diverse, which means you have to target several search terms.

10. Link diversity

Like your anchor texts, the backlinks pointing to your website must come from various sites to ensure a natural link profile.

While these are only ten Google ranking factors, combining and maintaining them allow your site to work its way towards the top of the search results ladder.


About the Author

Emma Tomlinson is the Head of Retail at Smart Traffic, a top SEO services company in the UK offering search engine and social media marketing solutions to clients from various countries across the globe.

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